Hello everybody! My name is Fabian Ruitenberg. Yesterday it was Valentine's day and my girlfriend Bianca gave me these amazing Bjorn Borg shorts as a present. As a proud Bjorn Borg fan it was time to shoot our Swedish Export . Upside down next to our favorite painting. Who said underwair can't match ART! Regards, Fabian

Hi, This is my little brother Johannes cooking dinner (burritos!) for me in his kitchen in Dortmund, Germany. I took the picture secretly with my phone, so pssst - it's kind of a top secret Paparazzi shot! Cheers, Erika >br< >br< Hello Bjorn Borg! I am from the USA and play "ice" bandy on the Women's National Team. To become a better bandy player, I came to Sweden to train with the best women bandy players (they are 4 time World Champions), and I joined AIK - Swedish Masters (SM) Gold Winners 2008. Almost everyone on the team had these boy shorts underwear with the band "Bjorn Borg" - I had to try a pair after seeing all of my teammates with them, and I'm very glad I did! I LOVE my Bjorn boy shorts underwear (and now have 4 pairs). Since we won the World Cup Tournament and are leaders in the league, I thought I'd show how I sport my Bjorn on the ice. Tack Så Mycket! Kristy Powell USA Photoshoot location - Solna, Sweden, home ice of AIK Dambandy Bjorn of choice - Pink and black mini shorts under "Champion" men's long shorts

Hi there, My girlfriend's Mom sent some Bjorn Borg underwear to Canada for me for Christmas this year. Everyone with a Swedish connection needs a pair! I smiled when I saw them and quickly started to think of how I could "become a swedish export". We went cross country in the Rocky Mountains in Northern British Columbia shortly after and so I stripped down in minus 20 degrees Celsius temperature and skied in my new red Bjorn Borg's. This is the result! Boy was it cold...you should make long winter underwear too :) There are two photos attached for you to consider. Cheers, Kevin McCarty

Hey guys Thought I'd send in my contribution, in case there is still a chance I can win myself an underwear collection of the most comfortable undies I've ever tried! My name is Yesheen, I'm South African, from Cape Town, working in London, and travelling through Europe every chance I get. Actually heading over to Sweden on March 19! Can't wait... I'm in Paris at the moment, rainy Paris, and went to the palace of Versailles today. Decided I needed to wear something that would fit the concept of extravagance beauty and luxurious comfort on show throughout one of the greatest palaces of history, so I wore my luxuriously soft, comfortable white short shorts with the extravagantly colourful rainbow waistband. Put me in the zone immediately! And of course the only place to take the photo was in the magnificent extravagant hall of mirrors, which you can see in the background... Au revoir!

Hi there, Bjorn Borg on Guadeloupe, showed by TV travel reporter Cath Luyten! Great colors match perfect with the colors of palms, turquoise see and old fishermen boats. Tried to change underwear with a fisherman, but he didn’t want to. Big Belly Kiss, Cathy Luyten x

Dear All, Here you see me and my son with the same boxer of Bjorn Borg. In Holland we called this "onderbroekenlol" have a nice day, Reijer and Marijn Van den Herik

These two Björn Borg love messengers are travelling around the world to bring joy to kids. The pictures is from their visit in Africa. Their next stop is India.

Daniel Thorsell on the Island of Buton, Indonesia.

Hello Bjorn Borg Crew! My name is Maarten van Dorp and i am a 29 year old Dutchman! After working for one year in television i decided to quit my job to pursue my dream; travelling for one year through Latin America! I went to many beautiful places, met amazing people & made a lot crazy pictures! These pictures where made at the Salt Flats in Bolivia! It was freezing cold that day so everyone was wearing long trousers and sweaters, for me it was THE MOMENT to make some crazy pictures wearing my Bjorn Borg Boxers! I hope you like the pictures! Greetz, Maarten ps. Back home in Holland since Januari 2009 (started travelling in januari 2008). Its hard to be back home, life continues and everyone is busy with work, my head is still in Latin America but i have to continue and get my life sorted so at the moment i am just looking for work so i can maybe go travel in the near future again! :-)

I am Björn Bril and I live in Belgium. Last week me and my girlfriend went on ski-holiday to Gerlos, Austria. We took two pictures with your famous underwear. First we only wanted to send the two pictures on the balcony but afterwards we saw that the picture in the room, the underwear very much matches the curtains !! Kind greetings, Björn

Hi Bjorn Borg Crew, My name is Daniel Edlund. I am a 29 year old Swede that have lived in London for 3 years working as a personal trainer and are now since 4 years back based in Los Angeles working as a Chef and an Actor. I came across Bjorn Borg’s Swedish export program as my mother sent me the annual and obligatory Christmas gift of a pair of Bjorn Borg underwear (the only ones I ever use!)

Hi there, just wondering where on the website can I upload/send my recent pic taken in BjornBorg underwear. Much appreciated. Jordis

Best Regards, Tobias G. Winblad Intl. Student University of British Columbia

After a long day at work in tivoli being a smokin' devil in hot underwear, we wanted to test out our new SLR-camera and this is what we came up with:P I have some more if you're interested... It's a couple of standard boxers red with multicolor thingies ^_^ Kind regards Henrik Asbak Boensvang

Hi there, It was -15 degrees Celsius in Sweden, but fortunately the Elk kept me warm! Family Rust in the Netherlands

Hello world, my name is bram and we serve drinks in our bjorn borg underwear at big party's all over our country. we are verry proud to do so because thanx to bjorn borg underwear we look sexy all night long :) bye, bram.

Hi there, Here we are, with our whole happy family on a happy holiday in the Swiss snow! Our mother took the pictures. The whole appartment peeped at us ;-)) ! They watched us jumping in the snow. As you can see the Björn Borg collection is for every age and sex. Kind regards, David, Ilja, Ivo, Iris and Hans from the Netherlands. Photographer: Bep.

Hello, my name is Huygen Breederveld. Two weeks ago (December 2008) I was in Solden (Austria) with some friends on a wintersport holiday. We saw the the action of Bjorn Borg to make some pictures of people in BB-underwear. We wear BB-underwear all over the time, so also at the cold times on wintersport. We were close to the Glacier in Solden, so you can imagine how cold it was. Greets Huygen Breederveld

Hi… The quality of the picture is probably not good enough, but I thought that I would give it a try anyway. Kind Regards, Tino Pedersen

Mike from Sweden. This awesome picture was taken last summer (Lago d´Garda) in Italy. As a Swede I’m happy to promote this export. Have a good day! /M

Dear Sir/Madam, Hereby we send you our favorite Bjorn Borg holiday-moment! This has to do with the 'become a swedish export' card that is put in the shorts packages. We hope that we will be shown on the website! Your sincerely (from the Netherlands), Mariska Kogelman (the letter N on the picture) Linda van Beekhuizen (the letter J on the picture) :-)

Hello, We are father (André) and son (Victor) from the Netherlands. We both think Bjorn Borg is the number one underwear!! Regards, Family Stenvers

Hey guys, My name is Wiets. And this picture was taken during our road trip through Europe with two buddies. One from Holland and another girl from Indonesia. We started in Rotterdam, stayed the night in Senlis, France and continued through Geneva, Milan, Florence, Rome and back through Pisa and a little town in Switzerland to Rotterdam. One of the best memories was where we celebrated New Years in Rome in front of the Colosseum with tenthousands of Italians and we've met a lot of great people too. My friend took this picture of me in front of the Tower of Pisa. I did my superman pose in front of a dozen tourists, who looked at us while raising their eyebrows, it was hilarious. Hope you'll like it. Kind regards, Wiets Kuo

Hello, I'm Mark Derksen from The Netherlands. I'm a Tenniscoach and a fanatic skier. Last week I was with friends in Serfaus(Austria) on Wintersport holiday. We were on the top of the mountain and it was very cold but beautiful weather and location! We all wear (different models and colours) Bjorn Borg underwear because it's excellent underwear for all sports so also for skiing and snowboarding. In fact the BB underwear protected us against the low temperature;) We wanted to make a crazy picture and we were all standing in our underwear for 5 minutes with minus 10(-10 degrees) because the woman was not a great photographer haha. Anyway we had a lot of fun! Kind regards, Mark Derksen The Netherlands >br< >br< Hi. My name is Ed Longdon and I am 18 and I live in Surrey, England. This picture was taken at the end of a 1200km cycle that me and two of my mates did in the Summer. We cycled from the south coast of France, to the north coast, and as you can see I have the tan lines to prove it! During the cycle I wore my Bjorn Borg Short Shorts every day when cycling because I quite honestly love them. The comfort they offer even when cycling is unparalleled. So, here's to Bjorn Borg, and being a Swedish Export! Cheers, Ed. >br< Hello, we are Jolien and Celien from Belgium. We have this photograph send and hope that we win. We are crazy of these underweres and have with each other have been agreed that we only still bjorn borg carries underwere. Jolien and Celien from Belgium >br< Hello, My name is Björn Louis. I am 23 and I live in Belgium. I met the "Björn Borg" underwears collection for the first time one year ago during a trip to The Hague (Netherlands). It was quite funny to show to my friends that I was wearing a pair of underwear with my name written on it. Since that time I am litteraly addicted to the brand. I am now studying a master degree in Halmstad (Sweden) and I increased my "Björn Borg" collection up to 10 pairs of underwears. First because "my name" is written on it but also because they are really really comfortable. (I wear usually "shorts" and "short shorts") After having visited a "Björn Borg" store in Malmö, I got the idea to send you a picture of me in my pair of Björn Borg at the "Atomium" in Brussels (Belgium) which is kind of the belgian "Tour Eiffel". I hope these pictures will help me win a collection !! >br< >br< Here is a picture of me on Christmas morning 2008 at my girlfriend's place in Ottawa, Canada, wearing my new Bjorn Borg Stretch Short Shorts she gave me for Christmas. I love 'em, and she loves them too. Stuart from Canada >br< My name is Raymond, at this moment I’m wearing a black Bjorn Borg underwear with blue letters Bjorn Borg on top. Today my underwear brought me to Rotterdam where we had a nice view from The Erasmusbridge on the Euromast. I only wear Bjorn Borg underwear because they are beautiful and nice to wear! Groetjes Raymond >br< >br< My name is Maija Virtanen, I live in Espoo, Finland. This pohoto has been taken on Christmas Eve. I'm wearing minishorts, which I got this year as a present. I'm young and always in a hurry; that's why I'm wearing Björn Borg underwear - they're the only ones which can keep up with me. I love Christmas and I love red - that's why i chose these minishorts. Greets, Maija >br< >br< Wilhelm Karlsson in Sweden & Italy Hi, Here is our son Jonas on a Malaysian Island waiting for a fresh coconut - wearing his everyday clothing ... Bjorn Borg underwear :-) Best regards Jan Jensen >br< >br< Hi there, my name is Patricia Pereira, I am portuguese and living in Holland, where BjornBorg underwear is quite popular. I want to share a photo of mine for the "become a sweedish export" because I believe your underwear not only gives endless possibilities, but should also be used in any moment,... that's why, when I was pregnant this summer, I loved having BB boxershort's on! I think this photo combines both the purity of my son's hug with the beauty of a pregnant belly, still in great fashion through BjornBorg underwear!!! Hope you like it, and who knows,.... maybe you consider this a winning photo!... Cheers, and have a merry christmas! Patricia >br< >br< Hi from Finland! This is my husband Tomi and his best friend Mika. They are the ultimate BB-fans!! I mean everything that is possible has to have a Björn Borg-label in it. Lucky for me, It's easy to buy great gifts to Tomi. I just visit BB store at Helsinki and voila! -satisfaction is guaranteed! I took this picture in 2006 when we were partying in a bar in Jyväskylä. Guys didn't mind showing their underwear, or their abs :) Although Finland and Sweden often battle against each other, the battle of underwear is definately won by Swedish Björn Borg collection! Cheers! -Anna >br< >br< I love the underwear from bjorn borg and like to wear is and to show it Greetings from holland insider11us

Dear Björn Borg! I'm a real swedish export, serving the industry in Germany for three years now. Some female photographers snapped this photo on our last volleyballgame in Heidelberg. It was not my intention to show my fancy sporty underwear to the world, but the more I think about it, it is time to spread the word. The feeling of Björn Borg underwear is, as we wannabe-germans, say "Einzigartig". Schöne Grüße aus Heidelberg, Mikael >br> >br> Hi, I'm Anders and live on the west coast of Sweden. I took the opportunity to become a Swedish export when me and some friends went to Copenhagen on this awesome event "Sensation White". People came from all nationalities and since all the 30.000 participators were dressed in white, my new colorful Björn Borg shorts made some sensational impressions :-) cheers!!

Hello My name is Jason from the UK. This pic is of me freezing my rocks off outside the British Museum in London where visitors to The First Emperor Exhibition saw me in my Bjorns! Ja

Hi! My name is Oscar Williams and I live in Cornwall, England. These pictures are of me returning from an excellent surf wearing my Bjorn Borg boxer shorts on my seventeenth birthday! I had just received these brilliant boxers from my Swedish relatives and I loved the feel and style of them soo much that I couldn't bear to take them off!! I'm glad to say that they protected me from the freezing winter waters at my local surf spot, Porthmeor, which is one of the best surfing spots in England. I am now officially addicted to Bjorn Borg boxers!! Here's to increasing the amount of Bjorn Borg boxers in England!! Oscar >br< >br< Rock, it's Juha from Finland. Standing here, where the land ends and the sea begins, in the Cabo da Roca (Portugal) - the western extremity of Europe. Photo is taken in front of a hundred tourists, all taking pictures of the monument on site - as always Björn Borg short shorts could rise to the challenge. ;-) Cheers, Juha

Hi. I'm Pontus. And I'm a Swedish export. I'm not just an export but I actually come from Sweden, and right now I'm doing my internship in London. When this picture was taken I was at Kingscross train station on my way to Hogwarts School of Magic, and as you can see I never travel without a pair of my dear Björn Borg Short Shorts. They are just always ready for any kind of tricks you might need (or want) to pull. Cheerio P

My name is Lucas Winthrop...I am Swedish but live in the U.S.A. When i go to sweden i always buy as much Bjorn Borg underwear as I can because you can't buy it in the U.S and its all I wear. I my picutes i am training on a glacier in switzerland (Saas Fee). It was cold to just ski in my Bjorn Borg underwear but everyone seemed to love it and wanted to take pictures with me!

Hi there. I'm a 41 year old guy from holland (the netherlands) and i'd like to show you my bjorns. it's difficult though because of my tail..... as you see on the picture my bjorn borg underwear gives me such a tight fit and luxurious feeling that it doesn't even bother my "tail"... I'm sending you the "original" picture and the picture to show you what happens if my bjorn and myself touch the water ! I've got about 20 different bjorn borgs as well as some swimming trunks and though i've tried many others, I WILL NOT CHANGE MY FAVOURITE BRAND :-) Greetz to all of you bjorn borg fans. Richard den Uijl, Heinenoord, the Netherlands

Hello, That's us, crazy Belgians who buy there underwear in the Netherlands and go wakeboarding in them in Italy. That's what we call making publicity for Björn Borg and how we try to introduce the ultimate underwear in the world of wakeboarding and in the fashion country Italy. As you can see the crazier the colors of our (mini) shorts the better. Kind Regards, Christophe, Sara, Sofie, Eli, Jozef

Hi there, When i bought another pair of boxers this week. There was a card in it with the message to check out the BB-website, so I did it. I always wear Bjorn Borg... When I'm working, when I'm at school, when I'm sleeping,...Everywhere!!! They're the most comfortable boxers I've ever worn. And that's not the only reason I wear them, the colors and pictures on it are awesome!!! I love the little BB-shop in my Hometown Antwerp (Belgium). But he has to become bigger!!! We want more of Bjorn Borg in our country!!! I have some pictures of me working for Coca-cola on the belgian City Parade and Studio 54 in a BB-Boxer!!! ciao, xx Jeroen Vernelen

Hi, my name is Mike Postma. I am originally from the Netherlands and moved to Atlantic Canada in 2003. I am currently living in Halifax, Nova Scotia where I am attempting to get creative as a freelance photographer and web designer/developer. I am wearing my wonderful black pinstriped Björn Borg shorts while imitating another piece of art! They are by far the most comfortable piece of underwear I own, especially when playing sports. I’ve gotten some of my closest friends here hooked on Björn Borg clothes as well and they always ask me to bring some back whenever I visit Europe. It’s definitely the right time for you to start up some stores in Canada as well. Keep up the good work!

Hello there, I'm Vyron Giannakopoulos, 26 years old geographer who's coming from Greece. I'm doing a MSc in Holland but since I love travelling I always find time for little fun expeditions. This time I'm having fantastic time on Für island in North Germany. As a good holiday-maker I must wear my favourite holiday underwear, which happens to be a gift from my perfect girlfriend. Here you can have a peek on the sober blue logo on my waist as I'm exploring the environmental impact of the tide to... myself! The brown short shorts are giving me a perfect fit, feeling and look for the September equinox! Vyron Giannakopoulos

Hi, This picture we make( 15 august 2008) at the top of the mountain Monte Rosa in Italy. It is my husband Bas 38 and my 2 sons Jos 13 en Bas 11, my other son Per 15 is taking this picture. We make that picture for the brother of my husband that gave use that underwear. So he can see that they are wearing them. Greats, Gerdine van der Wiel, The Netherlands

Hello everyone! I’m from Simonstown, and my name is Tom. But everybody calles me the Ass-man cause of my fantastic ass. Look at my pic and you’ll see what I mean... The Ass-man loves penguins and also loves fashion. Like Björn Borg. If you ever need a model for some fashion shoot or catwalk, just give me a call, and I’ll help out. I have been practising some poses and am quite good at it actually. Talk to you later, Tom, “the A**man”

Always wearing a pair of Bjorn Borg when I'm working. They r the most comfy underwear ever!! Just sent a pair to my best friend in Sydney Australia and she definatelly wanted another pair or more! So keep up the good work! Love u lots! Linda, Falun, Sweden

hey bjorn borg, my name is ritzzzz i'm a pretty upbeat guy, i'm all about having fun and trying new things!!!!! i also love bjorn borg underwear, its the only underwear i wear... simply because its so much more comfortable and so much more fashionable then anything else!!!! my full name is Ritsaart Reimann, im 15 years old and currently live in holland, before that i lived in australia, germany and belgium!!!! ciao, ritzzz

Hi my name is Colin, I'm from the UK and proud to be a swedish export. This is a picture of me in my green Björn Borg's in Aalborg. I got introduced to these amazing boxers by my Danish girlfriend whilst visiting her and now I'm officially addicted to them. My suitcase is now stacked full Björn Borg's to take home!!!

Hey, Hi my name is Matthew Dykstra from Alberta, Canada. This is a picture of me in my blue bjorns after a hot day in the sun, needless to say i got some sweet tan lines,ha. But anyways bjorns are the most comfortable underwear i've ever worn, a great investment.

I'm Stella Coombe from Wales. Here's a picture of me and my friends at Europride 2008 in Stockholm this weekend. I'm wearing my black Bjorn Borg shorts. I bought them in Amsterdam and I hope they'll be available in the UK soon as they're the best pants ever and it's so wrong that we can't get them over here!

Hej hej Här kommer ett litet bidrag från Bali och Kuta beach till svenska exporter..=) där Björn Borg underkläderna funkade riktigt bra som surfar outfit! till vänster Emma och till höger Caroline, två surfar chics från Linköping...kramkram!!!

Hi it's Andrew I have sent you guys a couple of pictures which is me on my recent holiday to Prague, I am wearing black short shorts, I wanted to ware these as I was expecting it to snow and thought it would stand out well! But then the sun came out!!! I was in Prague for my other half's 21st birthday, it was fantastic... Can't wait to go back Andrew UK

Hello! I´m in snowy Finland taking a sauna. I bought these Björn Borg BLING underwair from Finlands first Björn Borg concept store!It was great to see that i can finally in Finland shop Björn Borg cloths! AWESOME! See ya! Pasi

My name is Jonathan Zuidhoek Larsen. When I first heard about this competition I got very trilled and wanted to send you some special pictures in a special enviroment. Then it passed my mind. '' Why not take the pictures outdoores in a typically Norwegian weather.'' And so I did. The pictures were taken with the coast of Narvik in a stormfull weather and 6 - Degrees (C). I'm a boy thats 16 years old and live in Narvik. I love to hang out with friends and hit the gym. My hobby is swimming so I train it every day 2.5 hours. (And don't worry about the cold. The boxers hold me warm! ;) )

My name is Travis and I am wearing a pair of black Bjorn Borg underwear I bought while I was in Stockholm. I recently moved to Texas from Pennsylvania and the first phrase I learned was "everythings bigger in Texas". I think it's safe to say that everythings bigger in Bjorn Borg!!!!! I'm not just wearing the underwear, I also have on the Bjorn Borg cologne...too bad you can smell it through the pictures!! I am doing my part to spread the Bjorn Borg love through the U.S.!!!!! My Name: JUN Type of underwear: the red one (my first bjornborg underwear) Location: my apartment in Helsinki Reason: I was born in 1984. So my Chinese horoscope is mouse. And year 2008, is the Chinese year of mouse. It is my year! In Chinese culture, you have to wear a red underwear in your year, which will repel all the evils and bad luck. I was in my red hot bjornborg, holding one bjornborg underwear advertisement, with my muse Kate Moss in the back. I believe year 2008 will be the best year for everybody ever!!! Cheers!!! Yours Sincerely, Jun Zhou Helsinki, Finland 2008

Hello, I am Michiel from the Netherlands. What Carl form Denmark can, I can do much better was what I thought. But the final touch is the Bjorn Borg sweater that I'm wearing which is from my little sister and she doesn´t know, so if she sees this picture....... I hope you like my photo. Greetings, Michiel from the Netherlands!

Sandra 32 years old from Switzerland, 34th week of pregnancy wearing female, green … not available in Switzerland.

Here you see me in the morning in my Berlin Appartement, making coffee in my new Björn Borg longs which I recieved for St. Nicolause. The picture was taken 7th December 2007 in my Appartement in Berlin- Prenzelauer Berg.

This is a photo of a friend of mine checking the surf in Western Australia.
The cool thing about this shot, besides the fact that the waves are pumping is that he had no idea the photo was being taken!

This is the first of many pics to come... Conquering Australia one bum at a time!!

Take care, Victoria Whilst admiring the city of Bergen (Norway), Fredrik gives the moment a little thought. How many lifes are being spent unnoticed down there? How many young couples are making love? And who's that weird guy behind me with a camera?

"Hey there, we are band called steriogram from New Zealand we got a pair of bjorn borgs each when we were on tour in Holland!! Nice work guys great undies!!" Bibi says: "Finally! New Zeelands finest in Swedens finest!"

Here you have 3 generations: Grandfather, sons and grandchildren all in Björn Borg pants which they received for Christmas. We at Björn Borg are utterly touched by this family affair! Hi there! Here is a picture of me sleeping on my boyfriends tummy while he sits around in his björn borgs. The picture was taken 1st January 2008 at his appartement the morning after the new years eve party in Berlin Mitte