Find your Tribe

Ellen Claesson

" Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do".

Collections / Guides

The seamless collection allows for both comfort and function.

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Find your Tribe

Ever since I was a kid, I’ve liked the products and brand of Björn Borg.  But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe I can often be seen wearing a grey or black sweatsuit from Björn Borg.

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Find your Tribe / Interviews

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

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Collections / Find your Tribe / Interviews / Stories

Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."

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