Find your Tribe

Martin Hansson

"Health, working out and feeling well, both physically and mentally, has become very important to me – and I think a lot of other people as well. Especially during this year. I try to work out around 5-6 times a week and do different types of workouts depending on what I feel like. I don't believe in having a too strict workout schedule, instead I think one should go with one's gut feeling and always work out for wellness – that's what working out is about for me.  I really like the combination of sporty and dressed up, like a suit with a sweatshirt underneath or a sweat-set with a suede jacket".

Tell us a bit about your relationship with the brand

Ever since I was a kid, I’ve liked the products and brand of Björn Borg.  But later on - as I’ve been working out more -  sportswear has become a big part of my everyday wardrobe

I can often be seen wearing a grey or black sweatsuit from Björn Borg.

Find your Tribe / Interviews

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

Read more

Find your Tribe

Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do

Read more

Underwear Guide

Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,

Read more

Collections / Find your Tribe / Interviews / Stories

Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."

Read more