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High IQ® intelligent effects

The High IQ® performance assurance program from Archroma delivers the most innovative range of environmentally friendly, intelligent textile effects available on the market today.

One of these is the High IQ® Lasting Color ECO assurance program which contributes to vibrant, long-lasting colors with environmentally friendly production and improved productivity.

Powered by Archroma's innovative dye technologies and backed by decades of application know-how and superior technical support, it enables clothes to look new wash after wash. This innovative, environmentally friendly solution also consumes much less water and energy, and reduces GHG emissions.

Follow along and learn more about the technique and see examples of Björn Borg garments where it has been used.

Clothes that are made to last

Award winning AVITERA® SE dyes

Water-saving technologies

More sustainable materials and techniques

Björn Borg are proud users of the High IQ® Lasting Color ECO technology. We are always working to find more sustainable materials and techniques, ones that help reduce both our carbon footprint and water consumption.

If you take a closer look at our popular Centre collection, you can see examples of products in these colorways where the High IQ® Lasting Color ECO technology has been used.

Tips and washing advice for your High IQ garments

Advantages that are as clear as the colors

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