Underwear Guide

We’ve been perfecting underwear for over thirty years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. We’ve never taken any shortcuts because you can’t compromise on the perfect fit.

This is the sum of all our efforts. These are the best underwear you’re ever going to wear. Perfected since 1989

Guides / Underwear Guide

Men's underwear style guide. Various underpants styles, from everyday to underpants for training, all with a perfect fit. Read more about materials & see our range.

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Underwear Guide

Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,

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Underwear Guide

Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry...

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Underwear Guide

This is our everyday favourite. An unsung hero with lighter, quality cotton.

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Underwear Guide

Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,

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