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Find your Tribe

Sharareh Hoss

Meet Sharareh

Our new ambassador, founder of Hoss Agency and fashion designer

What does training mean to you?

Training means a lot to me. Training has helped me both physically and mentally.

When I was younger, I played basketball and danced. I've always done some sort of workout. Being active has taught me so much about becoming a team player, something extremely important whether you're on a basketball team or creating a campaign for @hoss.agency.  

At the moment, I still work out in the mornings to start my day in the best possible way, and handle all the stress in my life with work but also, I realized how much it helps with everything my body goes through with my IVF and Endometriosis but also just make me a happier person overall.

What’s your relationship to Björn Borg?

My relationship with Björn Borg started in my teens in the 90's when it suddenly became a trend to show the logo on your panties above your jeans, you were supercool if you styled it like this with a pair of baggy jeans.

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Collections / Find your Tribe / Training

Train to live

Bij Björn Borg trainen we graag. Niet om wereldkampioen te worden, maar om de beste versie van onszelf te worden. We leven niet om te trainen, we trainen om te leven.

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Collections / Find your Tribe

Find your tribe

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Find your Tribe / Interviews

Robin Packalen

Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.

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Find your Tribe

Julian Hernandez

We’re proud to announce our new ambassador, stylist and content creator @mrjulls:

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