Björn Borg | Performance collection

Performance collection

Our Performance line of sports fashion garments has never been in a better shape.


In the traditional fashion industry, you help people express their personality, which our new Creative Director Andreas Gran feels is a miss in the sports fashion industry: "When at the gym, we all look the same in our black shorts and t-shirts. We leave our personalities in the locker rooms. I want to create sport clothes that truly expresses who you are."


Finding smart ideas that make training easier is also one of his ambitions - with technical details such as built-in inner shorts, hidden pockets for your phone and key hooks in waistbands.


This collection is designed for cross-functional training and engineered for you who are not up to any compromises regarding fit or function.


"The Borg tee embodies the perfect mix of great design and a clear representation of our heritage - truly an iconic product."




"We don't believe in norms - we believe in following our own vision with clear determination and always standing up for what we believe in."