We’re proud to announce that Joel Kinnaman has joined our mission to inspire people to be more by doing sports and together we believe that anyone can become better.
How did the collaboration come about?
Björn Borg approached me with this idea of a partnership and soon we realised that we stand for the same type of values and attitude towards sports.
The constant struggle for betterment that sports builds on is something that I’d like to think reflects onto all aspects of my life, and this is a message that we both want to convey and inspire.
"Björn Borg stand for so much more than training. Training for both them and me is a way of feeling better and achieving more, not only physically."
"I look forward to really inspire people on the benefits of training, and what it can do to not only your body but your mind. A common goal for me and Björn Borg for this launch is to show how good you will feel when doing sports."