We talk about more sustainable products, but what does that really mean? Our definition is that the product must be made from at least 70% more sustainable materials, you can see all our more sustainable materials here - or support Better Cotton farmers. Better Cotton is an initiative that helps cotton communities survive and thrive while protecting and restoring the environment.
Our entire clothing range is a more sustainable choice by definition. Our goal going forward is that 100% of the material in our clothes should be more sustainably produced.