Sthlm Collection
Sthlm Collection
The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.
This collection is built around Scandinavian aesthetics with a high focus on function.
Related articles
Collections / Guides
Seamless collection
The seamless collection allows for both comfort and function.
Read moreFind your Tribe
Ellen Claesson
Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do
Read moreCollections / Stories
Summer Clothes HS24
Be inspired by our stylish summer clothes for both men and women and find your new favorite pieces.
Read moreCollections / Stories
Tracksuits for men & women
Be inspired by Björn Borg's tracksuits for both women and men and find your favourites.
Read more