We’re the first generation to know we are destroying our planet. 

And we could be the last that can do anything about it.

Earth hour has become one of the world’s largest grassroots movements for the environment since it started out as a symbolic lights-out event in Sydney in 2007.  Join us in the movement and see what you can do to contribute!

There are many thing we can do to live a more sustainable lifestyle. Below are some of our best advice:

Recycle or re-sell

Did you know that most clothing ends up in landfills? You can contribute a lot through re-selling your clothes or handing them over to an organisation to be recycle - so next time you're tired of that old piece of clothing - be mindful and make sure they get the lifespan they deserve!


Laundry is one of the things that use a lot of energy and produces tons of greenshouses gases every year. Here are some of our best tips for greener washing.


  • Wash your clothes in cold water
  • Fill up the washing machine
  • Air dry

What are we doing at Björn Borg

Earth hour is an excellent way of putting a focus on a pressing issue, a. symbolic action that isn't about an hour, but about taking action every hour, every day of the year. At Björn Borg, we do our best to contribute.

Sustainable materials and processes

Our product team works committed on reaching our goal of offering only B.Tomorrow products by 2022. We are constantly looking to find new new materials and technologies that require less water in their production. You can read about all our sustainable materials and processes here

Sustainable trade solutions

Our store interiors and store signs are made from recyclable material and all our Swedish stores run on renewable energy.

This is where we are today:


  • 0% Conventional cotton in our range
  • 75% B. Tomorrow products
  • 90% Sustainable packaging
  • New automated centralised warehouse for all markets
  • 100% of swimwear in sustainable material
  • All male underwear and sportswear now in sustainably sourced material
  • An estimated 420 millions litres of water were saved thanks to our sourcing of Better Cotton 
  • We have lowered our carbon footprint by 42% since 2013

B. Tomorrow products

To make our products as long-lasting as possible, our sustainability team makes rigorous quality controls, checking for pilling, shrinkage, and colour bleeding. We also test how our products behave in real life and have independent inspection firms visiting our factories during and after production, securing high-quality standards for sewing and fit, and making sure that no banned chemicals are used.

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