NAITO X BJÖRN BORG
NAITO X Björn Borg
In collaboration with Japanese futuristic artist Shinpei NAITO, Björn Borg has created a collection of products with strong patterns and colorful flowery prints.
The name Shinpei means ”new peace” in Japanese, and with his artistic vision he’s enchanting a happier and more balanced world. ”When you see my artwork, you probably realise that I love lots of colours and flowery prints. I have collaborated with many fashion brands and I am so happy that when people see my print, they sense a positive vision. Especially as there is so much cruelty nowadays in our world. That’s why I try to illustrate a happy world in my prints, with lots of colours.” NAITO now lives in Berlin working on his art, but he was born in Tokyo, Japan. At the tender age of fifteen, he discovered his passion for art while studying at a prestigious private art school in Japan.
”I’ve been a huge fan of the legendary tennis player Björn Borg and I used to play tennis back in Japan. I also love the Björn Borg style and I have always wanted to cooperate with your brand. That’s why I am so pleased that we can make a great collaboration line together and I hope people enjoy our new collection and my art print.”