We’re proud to announce our new ambassador, entrepreneur and founder of Nootka @lisa.olssons: “Proud to share with you that I am teaming up with @bjornborg as an ambassador this year. Björn Borg has truly become a natural part of my everyday life and I love to wear it closest to my skin when working out. I love how my mind and body feels after a long run without any distractions, it is truly something I do for me and myself only. #TrainToLive“
What's your relationship to Björn Borg?
I have been a fan of the quality of Björn Borg for many years and I love the aesthethic direction the new collection is taking.
What does training mean to you?
Working out has always been important to me, when I was younger I competed in cheerleading and I am forever grateful for all those memories, connected to training.
How do you style athleisure outside of the gym?
I do not only wear workout garments when working out so Björn Borg has become natural part of my wardrobe in several ways. For example I'd easily go for a pair of tights paired with a blazer, or suit pants together with a minimalistic cropped Björn Borg top. I always aim to build a versatile wardrobe.
Interviews / Sustainability - 2021 / 08 / 27
Interview with Mija Nideborn - Product & Sustainability Dir.
Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.Read more