Find your Tribe / Stories - 2021 / 12 / 02

Björn Borg on tour

Explore the winter landscapes of the North of Sweden together with us!

Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an unforgettable experience in the North of Sweden to work out and recharge.

In the most beautiful nature, and with people we love, we experience the Northern light, scooter safari, workouts, and meditation. Stay tuned for more!

Train to live.

Related articles

Find your Tribe / Interviews - 2022 / 09 / 05

Alice Stenlöf @alicestenlof

Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."

Read more

Collections / Find your Tribe - 2021 / 09 / 09

Meet our AW21 tribe

Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.

Read more

Collections / Find your Tribe / Training - 2021 / 03 / 08

Train to live

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

Read more

Stories - 2022 / 09 / 15


We don’t believe in norms - we believe in following our own vision with clear determination.

Read more