We’ve been perfecting underwear for over thirty years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. We’ve never taken any shortcuts because you can’t compromise on the perfect fit.
This is the sum of all our efforts. These are the best underwear you’re ever going to wear. Perfected since 1989
Shop your style
Premium Cotton Stretch (Core) is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivalled fit. It’s a true icon, refined for over thirty years for exceptional comfort and style.
Our performance underwear is constructed to let you go further. Light as a feather and keeping you dry, the high-performance material, empowers you to take that extra rep. Not because you have to, but because you can.
This is our everyday favourite. An unsung hero with lighter, quality cotton. Excellent comfort and fitting perfectly under whichever trousers you wear. This is an essential part of every man’s drawer.
Our Tencel underwear is a marvel of softness and sustainability. Made from wood pulp, the silky smooth TENCEL fabric with its cool and soft feel makes for a wonderful sensation when worn.
Classic trunks for you who want a slightly lower waist and shorter legs. The Solid Tencel Trunk has a stylish design with discreet seams and on top an elastic with Björn Borg print tone in tone.
Made from silky soft TENCEL™ Lyocell fibres that naturally transport moisture and keep your skin feeling fresh at all times.