Alice Stenlöf @alicestenlof
Meet our Tribe :
Alice Stenlöf, Swedish influencer and entrepreneur, founder of A-DSGN.
"I’m so excited and proud for being a part of @bjornborg!"
Stories / Training
Back workout – Effective back exercises for the gym & at home
We will go through lots of great back exercises that you can do at the gym and also a good session to exercise your back at home.Read more
Collections / Guides / Stories
Find the right school bag – Practical school bags for kids, women & men
Is it time to find a new school bag? You will find bags for school and work here at Björn Borg.Read more
Stories / Sustainability
Björn Borg Sustainability Report 2022 - Highlights
In our sustainability report for 2022, you can read about our work, projects and wins that took place during the year and what our focus is going forward. Here we will go through a couple of our highlights from 2022.Read more
Buying a bag? - We help you find the right bag type!
Come along and be inspired and take a closer look at our large range of bags and sports bags. You also get tips on what to consider when buying a bag - all so that you can find the right bag for you.Read more
Leg workout at home - 10 great leg exercises for legs, thighs & calves
You can train legs at home without equipment, just with your own body weight, and of course also with the help of, for example, dumbbells and exercise bands. For this workout, you need just such a rubber band. Here we go!Read more
Yoga for beginners - Easy session you can do at home
Are you curious about trying yoga but don't really know how to start or what exercises you should do? Welcome to our yoga session for beginners! Here we will guide you through some simple yoga exercises that you can easily do at home.Read more
Björn Borg Shoes – A guide to our shoes & sneakers
Our footwear collection is designed for anyone with an active lifestyle, for those who train to live and want to be the best version of themselves – inside and outside the gym.Read more
Interviews / Sustainability
Interview with Mija Nideborn - Product & Sustainability Dir.
Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.Read more
Collections / Find your Tribe / Training
Train to live
Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.Read more
Reuse & Recycled
Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.Read more
Interview with Andreas Gran, Creative Director
After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.Read more