Björn Borg | Launching RBN at Browns East, London

Launching RBN at Browns East, London

During London Fashion Week we unveiled the exclusive capsule collection by Robyn with a global launch event followed by an after party where Robyn herself DJ'ed. 


The collection launched at Browns East on Friday the 25th of February. The unisex collection goes under the name RBN - developed by Robyn, Björn Borg's own design team and the stylist Naomi Itkes. It includes 23 pieces in different colourways.

"RBN reflects my love for street style and how it’s signalled in youth culture. I thought it would be cool to make gear that I can wear both to go out running and clubbing in."

As a part of the collection launch, Robyn also released her new music video featuring her song Send To Robin Immediately, in which all participants are wearing pieces from the collection. 

Video by Emily McDonald; @emily_mcdon


The celebration continued at the Welsh Chapel. The first 25 who made a purchase at Browns also got tickets to the after party, where Robyn herself DJ’ed a disco-heavy set.


Images by Charlie Kwai, @charliekwai.

RBN Afterparty

RBN Afterparty
RBN Afterparty

RBN Afterparty

Björn Borg by Robyn