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Change your game

With the new Björn Borg Performance Underwear

COTTON WILL SLOW YOU DOWN.
DON'T RUN IN COTTON

Cotton is so soft against the skin. Cotton will make you soft. Cotton will make you wet. Cotton will make you cold. Cotton will hurt you. Cotton is good when you want to be comfortable. And only then. Don't run in cotton. Change your game with the new Björn Borg Performance Underwear.

MEDIUM SUPPORT
SPORT TOP

Functions

RACERBACK SPORT TOP IN HYDRO-PRO-MATERIAL

TWO LAYER CONSTRUCTION FOR MEDIUM SUPPORT

MESH INSERTS AT BACK AND SIDES

IDEAL FOR MEDIUM IMPACT SPORTS

MEDIUM SUPPORT
SPORT TOP

Functions

RACERBACK SPORT TOP IN HYDRO-PRO-MATERIAL

MOULDED CUPS MAXIMUM SUPPORT

SUPPORTIVE MESH LINING AT BACK

CLOSURE AT SIDE

IDEAL FOR HIGH IMPACT SPORTS

HIGH SUPPORT
SPORT BRA

Functions

SPORT TOP IN HYDRO-PRO-MATERIAL

MEDIUM SUPPORT WITH REMOVABLE BRA PADS

MESH INSERTS AT BACK AND LOWER FRONT

IDEAL FOR MEDIUM IMPACT SPORTS

THREE GOOD REASONS YOU SHOULDN'T RUN IN COTTON:

1.

Cotton will slow you down. Cotton absorbs moisture and keeps it close to your body. Moisture close to your body will make you cold and the body will spend energy to keep you warm. Don't run in cotton.

2.

Cotton will hurt you. Keeping moisture close to your body will make your skin soft and sensitive against chafing. Chafing is painful. Don't let cotton be a pain in the ass.

3.

Cotton takes you for a fool. Cotton starts out really soft against your skin. Putting that soft, thick fabric on you most private parts a cold morning or a dark night might feel nice. In the beginning. After a while cotton will make you soft, wet and cold. Don't trust cotton.

10 Items

BB Performance STRING Black
BB Performance STRING Black

BB Performance STRING Black

200 kr
BB MULTI COLLAGE Medium Support SPORT TOP Black
BB MULTI COLLAGE Medium Support SPORT TOP Black

BB MULTI COLLAGE Medium Support SPORT TOP Black

450 kr
BB MULTI COLLAGE Medium Support SPORT TOP Blue
BB MULTI COLLAGE Medium Support SPORT TOP Blue

BB MULTI COLLAGE Medium Support SPORT TOP Blue

400 kr
BB Solid Medium Support SPORT TOP Black
BB Solid Medium Support SPORT TOP Black

BB Solid Medium Support SPORT TOP Black

400 kr
BB Solid High Support SPORT BRA orange pop
BB Solid High Support SPORT BRA orange pop

BB Solid High Support SPORT BRA orange pop

450 kr
BB MULTI COLLAGE MINISHORTS Black 2-pack
BB MULTI COLLAGE MINISHORTS Black 2-pack

BB MULTI COLLAGE MINISHORTS Black 2-pack

400 kr
BB MULTI COLLAGE Performance MINISHORTS Black
BB MULTI COLLAGE Performance MINISHORTS Black

BB MULTI COLLAGE Performance MINISHORTS Black

250 kr
Solid performance MINISHORTS Black
Solid performance MINISHORTS Black

Solid performance MINISHORTS Black

250 kr
BB Performance HIPSTER Black
BB Performance HIPSTER Black

BB Performance HIPSTER Black

200 kr
BB MULTI COLLAGE Performance HIPSTER Black
BB MULTI COLLAGE Performance HIPSTER Black

BB MULTI COLLAGE Performance HIPSTER Black

200 kr