Collections - 2021 / 09 / 15

Padel Kollektion

Mit unserer neuen Padel Kollektion wirst du noch leistungsfähiger.

Collections - 2021 / 09 / 15

Padel Kollektion

Mit unserer neuen Padel Kollektion wirst du noch leistungsfähiger.

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Find your Tribe / Guide / Training - 2021 / 09 / 09

Meet our AW21 tribe

Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.

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Collections - 2021 / 09 / 16

Padel Kollektion

Mit unserer neuen Padel Kollektion wirst du noch leistungsfähiger.

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2021 / 08 / 31

Sthlm Collection

The Stockholm concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

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2021 / 08 / 27

Interview with Mija Nideborn - Product & Sustainability Dir.

Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.

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Collections - 2021 / 07 / 05

Find your tribe Kollektion

Finde in dieser Saison deinen Platz. Heutzutage trainiert man gemeinsam mit Freunden, anstatt nur abzuhängen.

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2021 / 10 / 08

@emilsebastian & @mathiasguss EMO2M workout

6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.

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2021 / 10 / 08

@emilsebastian & @mathiasguss AMRAP workout

A 12 minute challenge to try on your own or with a friend.

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Collections - 2021 / 08 / 03

Sthlm Kollektion

Das Stockholm Concept ist für alle, die einen neuen Look wollen und Wert auf ein dezentes Logo und ausdrucksstarke Mode legen.

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Collections - 2021 / 06 / 22

Centre Kollektion

Eine zeitlose Kollektion, die niemals aus der Mode kommt.

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2021 / 03 / 08

Train to live

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

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2021 / 03 / 01

New launch - Tennis collection

A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.

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Collections - 2021 / 08 / 23

Borg Kollektion

Die Borg Kollektion basiert auf unseren Hero Produkten.

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Collections - 2021 / 03 / 01

Seamless Kollektion

Die Seamless Kollektion vereint Komfort und Funktionalität.

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2021 / 09 / 07

Mud, fire and more mud

We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.

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2021 / 09 / 06

Regnbågsblod

We don’t believe in norms - we believe in following our own vision with clear determination.

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2021 / 09 / 06

Running from Daylight

New capsule collection inspired by the Swedish darkness - Running from daylight.

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Underwear Guide - 2021 / 08 / 23

Albini

Das ist die beste Unterwäsche, die du je tragen wirst.

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Guide / Sport bra Guide - 2021 / 08 / 23

Sports bra guide

We want you to feel at your best when training for that reason a good sports bra is an item you simply can't

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2021 / 08 / 17

Find your tribe

This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.

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Find your Tribe - 2021 / 08 / 16

Robin Packalen

Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.

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Find your Tribe - 2021 / 08 / 13

Julian Hernandez

We’re proud to announce our new ambassador, stylist and content creator @mrjulls:

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Find your Tribe / Training - 2021 / 08 / 11

Valdemar Fredriksson

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.

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Find your Tribe - 2021 / 08 / 11

Sharareh Hoss

Training means a lot to me. Training has helped me both physically and mentally.

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Find your Tribe - 2021 / 08 / 10

Martin Hansson

Ever since I was a kid, I’ve liked the products and brand of Björn Borg.  But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe I can often be seen wearing a grey or black sweatsuit from Björn Borg.

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Find your Tribe - 2021 / 06 / 24

Lisa Olsson

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

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Find your Tribe - 2021 / 06 / 22

Ellen Claesson

Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do

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2021 / 06 / 18

Reuse & Recycled

Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.

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Underwear Guide - 2021 / 06 / 01

Tencel-Unterwäsche

Unsere Tencel-Unterwäsche ist ein Wunderwerk an Weichheit und Nachhaltigkeit.

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Underwear Guide - 2021 / 06 / 01

Funktions-unterwäsche

Für ein besseres Training. Unsere Funktionsunterwäsche ist so konstruiert, dass du an deine Grenzen gehen kannst.

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Underwear Guide - 2021 / 05 / 31

Essential-Unterwäsche

Modelle für den Alltag Unser Favorit für jeden Tag. Ein heimlicher Held aus leichter, hochwertiger Baumwolle.

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Underwear Guide - 2021 / 05 / 31

Core underwear

Core – unsere legendärste Unterwäsche – sorgt für ein luxuriöses Tragegefühl.

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2021 / 03 / 01

Friends of Björn Borg love playing Padel

We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.

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Nachhaltigkeit - 2021 / 02 / 05

Let's talk green goals together

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2019 / 12 / 20

Björn Borg x Godsent

GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

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2019 / 08 / 19

Interview with Andreas Gran, Creative Director

After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.

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