Find your Tribe - 2021 / 06 / 24

Lisa Olsson

Find your Tribe / Guide / Training - 2021 / 09 / 09

Meet our AW21 tribe

Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.

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Collections / Find your Tribe - 2021 / 08 / 17

Find your tribe

This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.

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Find your Tribe - 2021 / 08 / 16

Robin Packalen

Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.

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Find your Tribe - 2021 / 08 / 13

Julian Hernandez

We’re proud to announce our new ambassador, stylist and content creator @mrjulls:

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Find your Tribe / Training - 2021 / 08 / 11

Valdemar Fredriksson

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.

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Find your Tribe - 2021 / 08 / 11

Sharareh Hoss

Training means a lot to me. Training has helped me both physically and mentally.

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Find your Tribe - 2021 / 08 / 10

Martin Hansson

Ever since I was a kid, I’ve liked the products and brand of Björn Borg.  But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe I can often be seen wearing a grey or black sweatsuit from Björn Borg.

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Find your Tribe - 2021 / 06 / 24

Lisa Olsson

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

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Find your Tribe - 2021 / 06 / 22

Ellen Claesson

Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do

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Find your Tribe / Guide - 2021 / 03 / 01

Friends of Björn Borg love playing Padel

We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.

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