Harder, Better, Faster, Stronger!

 

 That's what we've been taught. But how come no one ever taught us why?

At Björn Borg, we love to train, not to become the world champions of anything,

but to become the best versions of ourselves. 

 

Because we don't live to train.

 

We train to live.


We asked our community why they #TrainToLive

"Growing up I had a lot of problems with headaches after a disease that lasted for years. Instead of eating pain relief every day, training saved my head. Thinking back on that time makes me feel even stronger when training. Today I have a body without pain and I'm thankful for that every day. I love to feel my lungs and body working hard. I'm alive!".

 

@fannyamandanilsson

"Being active is so important for our mental and physical health! I like to keep myself active because I want to live my best life and to live a long life".

 

@andreasveinsdottir 

"Being active is so important for our mental and physical health! I like to keep myself active because I want to live my best life and to live a long life".

@andreasveinsdottir 

"Growing up I had a lot of problems with headaches after a disease that lasted for years. Instead of eating pain relief every day, training saved my head. Thinking back on that time makes me feel even stronger when training. Today I have a body without pain and I'm thankful for that every day. I love to feel my lungs and body working hard. I'm alive!".

@fannyamandanilsson

"Working out in different ways is a natural part of my everyday life, and key for my well being. Nothing beats when I feel good about myself, and for me that is more important than ever right now".

@emeliehg

"In collaboration with @björnborg. Working out in different ways is a natural part of my everyday life, and key for my well being. Nothing beats when I feel good about myself, and for me that is more important than ever right now".

@marie_reierth

"Tough times but it will be better and together we will get stronger. For me train to live is not about competing against others,  it’s about pushing yourself to the very limit and reaching new goals that you never thought were accomplishable". 

 

@jacoblingvannerus

 

"There are so many possibilities for you to work out at home. I train because it gives me more energy, which is something I need".

 

@jonasbraaten

 

"Tough times but it will be better and together we will get stronger. For me train to live is not about competing against others,  it’s about pushing yourself to the very limit and reaching new goals that you never thought were accomplishable". 

 

@jacoblingvannerus

 

 

"I have always been an active person, and the concept #TrainToLive is the  definition of what training is for me.  

It is not about being the best in every exercise I do, but it is about achieving my  personal goals. Those goals help me having a better lifestyle, and gaining a  better self-esteem. It is also worth to mention that if I feel good and fit in the  clothes I am wearing working out, I get a huge self-esteem boost, which is  something @bjornborg offers extremely well, as a Sports Fashion brand. «why do you train»? ".

@emilwille

"There are so many possibilities for you to work out at home. I train because it gives me more energy, which is something I need".

 

@jonasbraaten

 

Older, wiser and stronger! 

I train so that I have the strength to dance. I train to support my body and mental health.  

That’s something I didn’t do in the past. I had a toxic relationship with going to the gym – only going there to look a certain way.  

I guess it’s true, when you get older you do get wiser! 

 

 

@jonasbraaten

 

"Working out in different ways is a natural part of my everyday life, and key for my well being. Nothing beats when I feel good about myself, and for me that is more important than ever right now".

@emeliehg