Stories

Our friends at team @sweatsosalty is sharing their 5 best tips for creating great workout videos from your living room, only using your smartphone. 

In need of advice from a personal trainer, but you don´t have one? Don't worry, we're here to help together with Safe Education!

We asked some of our friends to share their fav playlists, all set to power up today’s workout. 

Our Medal pack collection might be carrying elements of gold, silver and bronze, but before picking your favorite, ask yourself if winning really matters. For most people, the training itself is the medal. 

Joel Kinnaman on filming Suicide Squad, his favorite type of training (clue: one of the fastest growing fighting arts in the world)  and how to physically prepare for new roles as an actor.

For High Summer 2020, our unique expression is inspired by Japan and the buzzing city of Tokyo.

Here today, gone tomorrow. We're opening up temporary retail stores in some of our best summer cities. Come visit us!

Inspired by the  Swedish forests, the Peace collection honours our favourite place to go to for energy, reflection and training.

Every Friday at 11 AM we close down our offices to go workout together – we call it Sports Hour. Now we want you to join us!

Let's look sensational and make a contribution to the environment at the same time in our new swimwear collection.

We want to inspire the whole world to stay active and keep moving. Join us for our weekly, digital Sports Hour for some sweaty inspiration! Every Friday at 11 am (CET).

If you're tired of the typical yoga flow, check this out.

Clear out a space in your living room and prepare to sweat! We’ve rounded up our favourite resistance band workouts by Fashionablefit.

Where techno music meets yoga. Enjoy this unique home Techno Yoga series curated to the deftly crafted rhythms of DJ Mark Molina, presented by Melissa Kreuger. 

We embrace our legacy by inspiring people to find their passion and to feel extraordinary regardless of sport, challenge or goal. Our tennis collection delivers attention to every single detail and quality for your game on and off the court.

In collaboration with Japanese futuristic artist Shinpei NAITO, we've created a print inspired by Tokyo’s lights. Known for his bold patterns and strong colours, NAITO brings this with him into the new collection.

We’ve been perfecting this line for many years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. Attending to every single detail and every eccentric inspiration for the perfect fit and comfort.

Hit a full-body workout using one of Valdemar Fredriksson’s favourite gym equipment; the slamball.

This is a no running, at-home cardio workout that will get your heart rate up. Let's go!

Grab your roommate for a challenging partner workout and have some fun while breaking a sweat!

Level up your leg workout with 4 variations of lunges!

Men who have sex with men can’t donate blood on the same basis as heterosexuals in Sweden. Together with the organization #Regnbågsblod, we are challenging these homophobic regulations.

"When Björn Borg first approached me, and we quickly realized how equally passioned we are about training and how it can enhance your life in so many ways, I knew that it was the right project to join."

A co-lab with the masters of camouflage.

GODSENT is regarded as one of the top esports organizations in the Nordic and seeks to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

We’re proud to announce that Joel Kinnaman has joined our mission to inspire people to be more by doing sports and together we believe that anyone can become better.

It's good to be a person who never bruises, never loses control and is always well ordered. But is it really healthy to go about our days suppressing everything negative that comes our way?

Not according to science.

So watch us go nuts in the Rage Gym - this is #Ragefulness.

During three weeks in May we gathered a team of 20 enthusiastic people for our training camp, hosted together with FitnessCollection.

Cardio Tennis is a high energy workout that combines the best features of the sport of tennis with intense cardio.

We used science to create a symphony that increases your performance, and we couldn’t wait long to try out our new favourite workout track and the benefits of it.

Liam Hodges has been labeled a luxury brand for the mad and bad ones. Together with our designers Liam has created a limited edition underwear collection. 

Using the technology of S.Café® - a sustainability brand partnering with local coffee shops to utilize their used coffee grounds – we’re now making high-quality underwear from 100% reusable material.

Bringing his love for space into sports apparel and underwear in a new, fun way, Joris van Velzen has created the collection SPACE JV - 3.

We´re teaming up with safe Education, a Scandinavian company educating personal trainers and nutritionists. For the upcoming weeks they will help us get answer of our questions!

Birgitta Thörn from Safe Education answers our questions about behaviour change and mental health.

We brought some friends with us for a HIIT class at Another Space Bank, London.

We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia. The obstacles are massive and consist of water, mud, monkey bars and barbed wire. Do you dare to join in?

We’ve teamed up with the London based Nigerian designer trio Vivendii for a limited edition collection.

Make sure you don’t miss out on our open training sessions. How about some free running classes, kick boxing or yoga?

Haven't you heard that losing it makes you stronger? In London, we were there to try it out.

Hemp breathes well and dries fast. Grown free from pesticides it is also renewable, highly durable and allergy friendly. All so that you can boost your inner strength and be your very best.

Three new workout programs available now - hosted by Fashionablefit. "Exercising is an investment in yourself, and moving my body has become a vital part of my wellbeing. So let’s do this, let’s chase the Exerhighs together!"

ENDORPHINS AND ADRENALINE. Hosted by Fashionablefit - this is your cardio workout! Choose a form of cardio like running, bike, row machine and/or skier and just follow the program to release those endorphins.

SEROTONIN. A workout hosted by Fashionablefit. This is the second training program, specially made to increase the levels of serotonin in your brain. Let's chase the Exerhighs!

DOPAMINE. It's time to release the dopamine in this third and final workout by Fashionablefit. Let's get strong. 

"The court is my happy place."

Chase the Exerhighs together with Fashionablefit - download full workout schedules here. 

"Staying disciplined and hungry in everything you do makes you the best version of yourself."

Colour is thirsty. But when dyeing fabrics with the Solution Dye technique, we can reduce both water and chemical waste.