Sale & Promotions

Learn about our sale and promotional guidelines

I purchased something just before the sale started, can I get the sale prices on my order?

In the interest of remaining fair and consistent across the board to all our customers, we do not compensate for products purchased before a sale occurring.

I have a promo code that I want to use but it doesn't apply?

Promotion codes cannot be used with discounted items or in combination with other offers and thus doesn't work on sale items. The terms of the discount offer dictates that we do not allow multiple promotions to be combined.

When will I receive my sale order?

During Black Friday – order processing and delivery time may take longer due to many happy shoppers. We are working hard to process and dispatch all orders in a timely manner!

During sale periods unexpected delays, stock shortages, fulfillment issues, and a host of other problems out of our control may occur, for which we do all in our power to help make into a reasonable and positive experience for our customers. For additional clarification regarding our policies in the web shop, please consult our terms and conditions. Thanks for your great understanding.

I want to return an item to make an exchange?

If you want to exchange an item, we kindly ask you to place a new order. We are unable to administrate exchanges in connection to returns in our warehouse. Unfortunately, we cannot apply sale prices to an order placed outside the sale period. As stated in our Terms and Conditions: Promotions and discount codes are only valid on new orders and cannot be applied retrospectively. All sale prices are valid only on selected items and current stock within the sales period.


What payment options are offered?

What are my payment options?

We are working together with Klarna, offering the following payment solutions:

  • - Card payment - credit or debit card (Visa, Mastercard)
Due to safety guidelines, we have chosen to leave your safety when shopping, in the hands of the experts. We at Björn Borg have very limited access to sensitive payment information therefore. If you have any additional questions, please let Klarna know as their customer service will of course help answering them. They can be reached right here


Info about ordering, promo codes and payment

How can I be sure that my order went through?

After submitting your order, you will be directed to the order confirmation page. We recommend you to save your order number in case you feel the need to contact Customer Service in regards to your order. In addition, you will receive an email confirmation, usually within minutes. If you cannot find your order confirmation in your inbox, please check your spam as emails sometimes end up there.

How do I apply my promotion code?

First double check the code is correct and valid - please note that promotion codes cannot be used with discounted items or in combination with other offers.

How to apply your promotion code:
  1. Enter the valid promotion code in the promotional code box "Apply Discount Code" at checkout
  2. Click "Apply Discount"
  3. Check the sum of your order has been adjusted in accordance with the promotional offer
  4. Proceed to payment

I forgot to use my promotion code?

We are unable to apply discounts after your order has been placed.

I have a gift card - how do I apply this?

All gift cards created have a one year validity from creation date. First, double check the gift card is still valid.

How to apply your gift card code:
  1. Enter the valid gift card code in the gift card code box "Apply Gift card" at checkout
  2. Click "Apply"
  3. Check the sum of your order has been adjusted in accordance with your gift card
  4. Proceed to payment

Can I make any changes or cancel my order?

Unfortunately, it is not possible to cancel, add or change anything in your order. This is because we will pack and process your order shortly after ordering. Instead, we advice you to place a new order ensuring the address is correct and that products has the right size etc. When you receive your original order, just return it following the return instructions.

If the address is incorrect and cannot be delivered, it will be sent back to our warehouse and you will be refunded as soon as we have processed it in our warehouse in Sweden.

I cannot place an order?

While there is a number of issues that could be taking place which can sometimes be difficult to pinpoint exactly. We have a few guidelines that will help solve your problem:

  • - Please make sure that you are at the site for the country that you wish to order to. It should look like this for Belgium: https://www.bjornborg.com/befr. Please click here
  • - Check your web browser. Often older or outdated software just doesn't work as well with our site. Generally speaking the Chrome browser has the fewest problems.
  • - Clean out your cache memory as cookies can block your function
  • - Make your purchase as a "guest" (just a describing sentence, as we all know that you're our very important customer) instead of logging onto your account
  • - Try with another payment solution or another credit card if possible!
  • - If nothing seems to be working, please try using another device and make sure that you're at the site for the country that you wish to order to!
If you have been charged/reserved by Klarna when unsuccessfully attempting to place an order, it will be refunded within 1-5 days, so no worries!

If the address is incorrect and cannot be delivered, it will be sent back to our warehouse and you will be refunded as soon as we have processed it in our warehouse in Sweden.

I have not received my order confirmation?

When you have placed an order at bjornborg.com you should receive an order confirmation within a couple of minutes. If you have not received this email please check the spam folder of your email account. Even though you have not received an order confirmation your order might still have been processed and we therefore recommend that you contact us at Customer Service before you place another order at our website.


How to return or exchange a product

What is your return policy?

We realize the world isn't perfect and sometimes your order may not be what you expected. Or maybe you simply changed your mind. Either way, we are not satisfied until you are and if you're not content with your purchase from www.bjornborg.com send it back within 30 days upon receiving your order.

Returns are free of charge.

Returned products must be returned in the same condition as they were sent and must have their original label. We will not accept or refund incomplete returns or products that have been worn or washed. Underwear and Swimwear bottoms can only be returned if unopened in original packaging, unworn and in the same condition as delivered, with all tags attached.

How do I return an item?


  1. Go to the DHL Return page here.
  2. Enter your contact details, set company to "Björn Borg Retail AB" and please add your order number as "Reference 1".
  3. Fill in the return form by entering the reason for return, choosing from the alternatives given.
  4. Place the products you wish to return in a parcel.
  5. Cut the label along the marking line and stick it on your return parcel.
  6. Drop off the parcel at a DHL-office/ DHL Partner Office of your choice within 30 days.
  7. You will get a printed receipt from the employee at the service point including the shipment number of the parcel. This number allows you to track your parcel online here. Please note this tracking is only visible to the hub where all returns are consoldiated for onward transport.
Please note that Björn Borg cannot refund any delivery, tax or duty costs for orders delivered to international addresses. You will only be refunded for the amount charged for the merchandise.

Do you accept returns on underwear?

Underwear and Swimwear bottoms can only be returned if unopened in original packaging, unworn and in the same condition as delivered, with all tags attached.

If you have any additional questions regarding your return, please contact our Customer Success Team right here.

When will I get my money back?

We will issue a refund for your payment as soon as we've received the return and inspected it in our warehouse in Sweden. This may take approximately 2 weeks after you've made your return. We will contact you with an email confirmation as soon as your return has been received and processed by us. The refund for the returned items will be received via the same means you used to make your purchase.

Can I return an item to a Björn Borg store?

Items purchased from the webshop cannot be returned in a Björn Borg concept store. Please see section "How do I return an item?" above for return instructions.

I paid my order with a gift card, how will I be refunded?

If you have paid your order with a gift card, you will be refunded with a new gift card.

I want to exchange an item to another‚ how can I do that?

If you want to exchange an item, we kindly ask you to return the item you do not wish to keep and place a new order for the correct product. Unfortunately, we are unable to administrate exchanges in connection to returns in our warehouse.


Delivery times, shipping methods and costs

Shipping Costs?

We ship all orders to Belgium with DHL Parcel International. The shipping cost is €4,95 and free on all orders over €80. You can choose to deliver with our quicker alternative, DHL Express, for a cost of €14.95.

How do I know when my order has been shipped?

When your order has shipped you will receive a shipping confirmation email with all the details of your order along with a tracking no, so you know your new Björn Borgs are on the way!

Click here to track your order

Our aim is to always process and dispatch all orders within 1-2 business days. During busy times like sale or local public holiday, order processing might take additional time.

When will I receive my order?

Normally the time of standard delivery to Belgium is 4-5 business days (Mon-Fri), after dispatch from the swedish warehouse. All orders are fully traceable using DHL Track and Trace.

Click here to track your order

Your parcel will be delivered by DHL in collaboration with BePost to a post office near you.

What do I do if I haven't received my order?

Packages sent with DHL have tracking numbers and can be tracked directly on the DHL website.

If you have not received your order after 5 business days from dispatch, kindly double check the tracking no with the DHL site. If there are no updates in the tracking within 10 days, please contact the our Customer Success Team right here for investigation.

Orders that are returned to us due to an insufficient or incorrect address or for any other reason are not collected from the pick-up point, will not be re-sent to you. Instead, you will be refunded upon receipt back into our warehouse in Sweden. Please note the shipping cost will not be refunded.

We recommend you placing a new order ensuring the address is correct.

Size & Fit

Get the right size on your first try

Where can I find your Size Guide?

Our size guide for Menswear, Womenswear, Kidswear, swimwear and shoes can be found here.

Are your sizes in EU or US standards?

Our Sizes are in EU standars. To find your perfect fit, please have a look at our Size Guide here.


Learn about the Björn Borg products and brand

Why Björn Borg products?

We create sports fashion designed to make people look and feel active and attractive; a promise always kept thanks to our dedication to performance, fabulous fit, and cutting-edge design.

How do I wash my Björn Borgs?

Treat your Björn Borgs with love. In the product pages, you can read how to best care for your new favourites. Generally speaking, cotton underwear should not be washed over 40 degrees nor tumble dried and our performance underwear and sportswear should not be washed over 30 degrees and never with fabric softener. We do recommend you consult the washing instructions in your product for detailed care instructions.

Where can I find your size guide?

Our size guide for Menswear, Womenswear, Kidswear, Swimwear and Shoes can be found here.


What to do when reality fails

How I do complain on a product purchased on bjornborg.com?

To address a complaint we require a written description and image describing the reason for the complaint, along with our logo fully visible and the original order number. Send this to [email protected] or contact us right here.

To protect your integrity, we kindly ask you to exclude yourself from the picture.

If the claim is approved, you will be compensated in the following order:

  1. If possible, a new product
  2. Gift card equaling the value paid for the product
  3. Refund
If you have purchased the product in a store other than bjornborg.com, you are advised to contact that store or web shop to register a complaint. All claims should be handled by the original point of purchase.


Need more help? Here’s how to contact us

How do I contact you?

We look forward to helping you with your inquiry! Send an e-mail with your question to [email protected] or contact us here.

Our aim is to respond to all e-mails within two working days.

We are open and at your service (CET):
Monday - Friday 09:00 to 16:00
Saturday, Sunday and Swedish public holidays: Closed

Do you have a phone number?

The Björn Borg Customer Success Team handles all support through e-mail. Our aim is to answer all e-mails within two working days, 9-16 CET.

For any inqiry about your ongoing purchase with Björn Borg.com, please send an e-mail to [email protected]


What does Björn Borg do to contribute to a more sustainable future?

B. Tomorrow - What is that?

Under the name B. Tomorrow, Björn Borg works actively with reducing our carbon footprint as well as securing good working conditions and respecting human rights for people manufacturing our products.

For full insight in our sustainability work, check out this link.

My account

What are the benefits of being part of the Björn Borg family?

How can I create an account?

Creating your own account on bjornborg.com is easy. To register your information, simply click here or follow the prompts when placing an online order. Opening an account offers you a safe and convenient way to shop, track your orders and receive emails about your order.

Björn Borg values your privacy. Please click here to review our Privacy Policy. Your unique account user name is the email address used when creating the account and/or placing the order.

Why should I create an account?

Enjoy the advantages of your own account at bjornborg.com:

  • - Order History
  • - Faster and easier checkout. Configure your billing and shipping information to make checkouts a breeze.
  • - News & exclusive offers. Sign up to receive email updates on special promotions, sales alerts, new product announcements, gift ideas, and more!

How do I recover my lost password?

If you have forgotten your password, click here to reset this. You will receive an email containing a link to reset your password.