Find your Tribe / Guide - 2021 / 12 / 02

Björn Borg on tour

Verken samen met ons het winterlandschap in het Noorden van Zweden!

Find your Tribe / Guide - 2021 / 12 / 02

Björn Borg on tour

Verken samen met ons het winterlandschap in het Noorden van Zweden!

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Find your Tribe / Training - 2021 / 09 / 09

Meet our AW21 Tribe

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Collections / Find your Tribe - 2021 / 08 / 17

Find your tribe

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Find your Tribe / Interviews - 2021 / 08 / 16

Robin Packalen

Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.

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Find your Tribe - 2021 / 08 / 13

Julian Hernandez

We’re proud to announce our new ambassador, stylist and content creator @mrjulls:

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Find your Tribe / Training - 2021 / 08 / 11

Valdemar Fredriksson

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.

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Find your Tribe - 2021 / 08 / 11

Sharareh Hoss

Training means a lot to me. Training has helped me both physically and mentally.

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Find your Tribe - 2021 / 08 / 10

Martin Hansson

Ever since I was a kid, I’ve liked the products and brand of Björn Borg.  But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe I can often be seen wearing a grey or black sweatsuit from Björn Borg.

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Find your Tribe - 2021 / 06 / 24

Lisa Olsson

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

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