The world is full of rivalry. Feuds and brawls. This has led us to generations of hatred. But does it have to be that way?
Why can’t we love our rivals instead? After all, it’s our rivals that make us push ourselves to our limits; they are the reason why we strive to improve ourselves every single day. Your rival makes you better. It’s time to show your rival some love. Who’s Your Rival? #DearRival
A classic rivalry within sports is the one between Björn Borg and John McEnroe – two of the best tennis players in history. On court bitter rivals, but off court, dear friends for a lifetime with the deepest respect for one another. This is the inspiration behind this initiative, encouraging rivals around the world to take the opportunity – to show their rival(s) some love.