Björn Borg | A first look at fall - AW18 collection

A first look at fall - AW18 collection

Elements from the urban metropole of New York defines this seasonal style.

”The story of Björn Borg started in a city environment – a young guy hitting his tennis ball against the garage door, tirelessly practicing. His legacy and winning attitude keeps inspiring us, collection after collection.” says Mija Nideborn, Design and Development director.


AW18 inspiration


”This fall, we’re turning our heads to New York and other big citites around the world as that is our playground. Inspired by the iconic city scene - street signs, the flowers of Greenwhich, Central Park’s autumn leaves and animal patterns from the NY zoo; we created a set of urban prints.”


AW18 inspiration


The Björn Borg brand is a clash between the two worlds of sports apparel and fashion. ”We’re continuing in the brand’s vein of using bold eclectic prints and branding, combined with long-lasting materials and a great fit.”


AW18-collection-shoot AW18-collection-shoot2