{
    "componentChunkName": "component---src-templates-post-page-tsx",
    "path": "/sustainability/a-better-tomorrow/",
    "result": {"pageContext":{"page":{"external_id":"195111135596275","slug":"/sustainability/a-better-tomorrow/","type":"postPage","data":{"id":195111135596275,"lang":"default","name":"A better tomorrow","path":null,"slug":"a-better-tomorrow","uuid":"3f8485ac-51ad-4829-8856-b6d7d9570ec2","parent":{"id":212880578009536,"lang":"default","name":"Développement durable","path":null,"slug":"sustainability","uuid":"d683b14a-4d66-4a58-936f-5da66e61854f","content":{"seo":[{"_uid":"f843dc69-b7e8-46da-9b7c-5d93fb3f6e41","meta":{"_uid":"7c8925d1-b434-49c8-912f-bd22ab7a15ae","title":"Développement durable – Nos engagements","plugin":"seo_metatags","og_image":"","og_title":"","description":"Découvrez notre démarche durable, des matériaux aux méthodes de travail. But : suivre la trajectoire de 1,5 °C & réduire nos émissions de moitié d’ici 2030.","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","component":"seo"}],"_uid":"e90886ce-c318-461d-9885-0eb2b34708e8","title":"Développement durable","scrollTo":[],"component":"postArchive","heroContent":[],"pageContent":[],"postsPerPage":"15","allPostsLabel":"","noResultTitle":"","noResultButtons":[],"displayPostArticles":true,"displayWorkoutPosts":false,"displayPostCategories":["03cdb469-818a-42b7-9e82-2d60ea774103"],"heroHeightSettingMobile":"","heroHeightSettingDesktop":"33.33vh"},"group_id":"dfc96269-5eb9-4c2a-b2cf-fe2db9397a32","position":-170,"tag_list":[],"full_slug":"fr/pages/sustainability/","meta_data":null,"parent_id":108726571,"alternates":[{"id":212879347331627,"name":"Nachhaltigkeit","slug":"sustainability","full_slug":"de/pages/sustainability/","is_folder":false,"parent_id":77994694,"published":true,"url":"de/pages/sustainability/"},{"id":212877528564068,"name":"Bærekraft","slug":"sustainability","full_slug":"no/pages/sustainability/","is_folder":false,"parent_id":87203225750114,"published":true,"url":"no/pages/sustainability/"},{"id":212878371619316,"name":"Bæredygtighed","slug":"sustainability","full_slug":"dk/pages/sustainability/","is_folder":false,"parent_id":108729314,"published":true,"url":"dk/pages/sustainability/"},{"id":193745457329343,"name":"Hållbarhet","slug":"hallbarhet","full_slug":"sv/pages/hallbarhet/","is_folder":false,"parent_id":42969400,"published":true,"url":"sv/pages/hallbarhet/"},{"id":212879012741655,"name":"Duurzaamheid","slug":"duurzaamheid","full_slug":"nl/pages/duurzaamheid/","is_folder":false,"parent_id":42969627,"published":true,"url":"nl/pages/duurzaamheid/"},{"id":212880848288413,"name":"Sostenibilidad","slug":"sustainability","full_slug":"es/pages/sustainability/","is_folder":false,"parent_id":247836060,"published":true,"url":"es/pages/sustainability/"},{"id":212878705754628,"name":"Sustainability","slug":"sustainability","full_slug":"en/pages/sustainability/","is_folder":false,"parent_id":42969527,"published":true,"url":"en/pages/sustainability/"}],"created_at":"2026-08-25T12:53:17.359Z","release_id":null,"updated_at":"2026-08-27T12:35:46.882Z","is_startpage":true,"published_at":"2026-08-27T12:35:46.872Z","sort_by_date":null,"translated_slugs":null,"default_full_slug":null,"first_published_at":"2026-08-27T10:59:54.653Z","url":"/sustainability/"},"content":{"seo":[{"_uid":"9c38d48d-f7ca-4d05-b09b-7144d234a0a6","meta":{"_uid":"d09bd662-90f1-4218-9e48-27120585b121","title":"A better tomorrow - Vision & objectifs de durabilité","plugin":"seo_metatags","og_image":"","og_title":"","description":"La durabilité guide notre façon de penser, concevoir et agir chaque jour. Découvrez notre vision, nos objectifs et les temps forts du rapport de durabilité.","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","component":"seo"}],"_uid":"8b98ed6e-0182-4c89-9adf-1be159053a30","title":"Un avenir meilleur","preamble":{"type":"doc","attrs":{"backgroundColor":null},"content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Nous pensons que l'entraînement et le sport peuvent permettre à notre esprit, à notre âme et à notre corps de devenir plus qu'ils ne sont aujourd'hui, et que chacun peut devenir ce qu'il souhaite.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Cette volonté ne s'arrête pas à la salle de sport ou sur le terrain. Elle nous accompagne dans la façon dont nous concevons nos vêtements et choisissons nos matières, dans la manière dont nous assumons notre responsabilité envers les personnes de notre chaîne de valeur et dans nos efforts pour réduire nos émissions.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Pour nous, le développement durable n'est pas un projet secondaire. Il fait partie intégrante de notre manière de penser, de concevoir et de gérer l'ensemble de notre activité, chaque jour.","type":"text"}]}]},"priority":"0","component":"postPage","entryText":"","introText":{"type":"doc","content":[{"type":"paragraph"}]},"categories":[{"name":"Démarche de développement durable","slug":"sustainability-work","id":212880703879647,"uuid":"03cdb469-818a-42b7-9e82-2d60ea774103"}],"pageContent":[{"_uid":"28f3a772-aa6d-4b13-9274-771084d8b41a","columns":[{"tag":[],"_uid":"5819591a-3af5-4c03-abb3-797eb294239f","links":[],"caption":[],"heading":[{"_uid":"6b201713-34e6-4ba4-882c-198824158f3f","text":"La croissance et une empreinte climatique plus faible, en même temps","type":"h2","component":"heading"}],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[{"_uid":"689fa4a1-bde4-41b9-94d2-716290cad7e5","text":{"type":"doc","attrs":{"backgroundColor":null},"content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"2025 a été une année record pour Björn Borg. Nous avons vendu plus que jamais auparavant tout en réduisant de 6 % les émissions par vêtement produit par rapport à l'année précédente. (2025 par rapport à 2024)","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"C'est exactement dans cette direction que nous voulons continuer à avancer.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Nous n'avons pas encore atteint notre objectif. Nous sommes en chemin. Et nous sommes transparents sur notre situation actuelle, sur ce qui fonctionne bien, sur ce qui est difficile et sur ce qu'il nous reste encore à résoudre. Nous prenons le développement durable au sérieux.","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"2de8dc37-cb22-41aa-a32e-cddcfc15d054","color":"transparent","component":"backgroundColor","colorOverride":{"_uid":"01086a5e-4fdf-4a34-b966-8f8e1ae855f8","color":"#f40000","plugin":"native-color-picker"},"overrideColor":false}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"c1b2b39b-93b9-41c5-89b9-77c755d8c803","links":[],"caption":[],"heading":[],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"a6708253-1e77-4522-9cde-bfb4b3e28890","image":{"id":102138606621942,"alt":"Snow-covered mountain landscape with trees and ski slopes under a cloudy sky.","name":"","focus":"","title":"Winter mountain scenery.","source":"Björn Borg Winter Collection 2025","filename":"https://imgs.bjornborg.com/images/8010x5343/ce66c3d608/xmas25_still_life_119.jpg","copyright":"© Björn Borg","fieldtype":"asset","meta_data":{"alt":"Snow-covered mountain landscape with trees and ski slopes under a cloudy sky.","title":"Winter mountain scenery.","source":"Björn Borg Winter Collection 2025","copyright":"© Björn Borg"},"is_external_url":false},"component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"component":"twoColumnsArticleLayout","contentLayout":"3:4"},{"_uid":"dcfde3fd-71b6-46db-ae69-77532df01542","columns":[{"_uid":"0ba1b5d7-4992-4158-bc44-72871e642af2","buttons":[],"heading":[{"_uid":"aaf86660-3bd7-4167-808f-458a971c23bc","text":"Notre vision - A better tomorrow","type":"default","component":"heading"}],"component":"textQuoteModule","paragraph":[{"_uid":"8a02bbbe-fa5a-496a-9112-d09a9bd2a6f1","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"\"Demain se construit aujourd’hui. Pour contribuer à un avenir meilleur, nous nous concentrons sur les changements qui nous permettent d’avoir le plus grand impact.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Avec passion, un esprit gagnant et un travail acharné, nous sommes déterminés à gérer une activité avec le plus profond respect pour la nature et les personnes.\"","type":"text"}]}]},"component":"paragraph"}],"moduleMarginStyle":"default","contentVerticalAlignment":"","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"4c0bbc1d-4edf-41fe-8832-bdea7c4b71a7","links":[],"caption":[],"heading":[{"_uid":"f3151e00-2090-4005-9fe4-c58d6dec58ea","text":"La planète, les produits et les personnes","type":"default","component":"heading"}],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[{"_uid":"c8a0ea6d-106c-4af8-b3aa-b4d445e9c40a","text":{"type":"doc","attrs":{"backgroundColor":null},"content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Le travail de Björn Borg en matière de développement durable s'articule autour de trois domaines dans lesquels nous avons le plus de possibilités de faire la différence : la planète, les personnes et les produits.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Ensemble, ils définissent notre chemin vers une activité plus responsable, depuis la matière première jusqu'à vous, la personne qui porte le vêtement.","type":"text"}]}]},"component":"paragraph"}],"textColor":"white","backgroundMobile":[{"_uid":"4caf4c62-1e78-4fe5-aa08-5bd3b5ce8f7e","size":"cover","image":{"id":191643562133839,"alt":"A small boat leaves a wake as it glides across a vast, calm ocean under a cloudy sky.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/2048x1365/a6b86dd6d8/ss26_plate_flatlay_13-2.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"A small boat leaves a wake as it glides across a vast, calm ocean under a cloudy sky.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"component":"twoColumnsArticleLayout","contentLayout":"3:4"},{"_uid":"b2737539-91b4-4f28-b883-6ddffc46e00c","columns":[{"tag":[],"_uid":"afb8c743-1f80-4fb0-af39-de882edff786","links":[],"caption":[],"heading":[{"_uid":"70415fdb-9cf1-4f4c-b07e-c1ae197b5444","text":"La planète : Nous assumons la responsabilité de notre impact environnemental","type":"h2","component":"heading"}],"anchorTag":[],"component":"flexibleModule","paragraph":[{"_uid":"98c0730c-0fc0-44a1-8a6c-70422aaf974b","text":{"type":"doc","attrs":{"backgroundColor":null},"content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"La majeure partie des émissions est générée tout au long de la chaîne de fabrication, depuis la culture du coton et la production des matières jusqu'aux usines de confection, au transport et aux emballages.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"C'est à ce niveau que se concentre l'essentiel de notre travail environnemental.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Nous agissons sur le choix des matières, l'utilisation d'énergies renouvelables chez nos fournisseurs, les méthodes de production économes en eau et une logistique plus intelligente afin de réduire progressivement notre impact.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Nous nous sommes engagés à réduire nos émissions totales de 50 % d'ici 2030 par rapport à 2020, conformément à l'Accord de Paris et à l'objectif de limiter le réchauffement climatique à 1,5 degré.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"En savoir plus sur notre ","type":"text"},{"text":"travail environnemental ici","type":"text","marks":[{"type":"link","attrs":{"href":"/fr/pages/sustainability/environmental-work","uuid":"46a3c6f7-df34-475d-baed-6f64c4a60575","anchor":null,"target":"_self","linktype":"story"}}]},{"text":".","type":"text","marks":[{"type":"bold"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Quelques chiffres clés :","type":"text","marks":[{"type":"bold"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"• 85 % de la production de nos fournisseurs chargés de la confection fonctionne désormais à l'électricité renouvelable (2025), contre 11 % l'année précédente.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"• Tous les fournisseurs de confection avec lesquels nous travaillons font désormais partie de notre plan commun de transition vers les énergies renouvelables.","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"468c4d11-2361-4794-8b08-f34c502120ab","color":"transparent","component":"backgroundColor","colorOverride":{"_uid":"55916c7e-3fe1-4c4e-9bad-9c71036064c5","color":"#f40000","plugin":"native-color-picker"},"overrideColor":false}],"textColorDesktop":"","backgroundDesktop":[],"moduleMarginStyle":"default","contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"54d1a1ad-9a17-49e1-b080-7f499114f7ef","links":[],"caption":[],"heading":[],"anchorTag":[],"component":"flexibleModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"b8058195-dc32-45fd-99f4-ebfd4b91277e","image":{"id":17693830,"alt":"","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/7680x4320/9194de9bbd/bbxmas_24_drone_1-5-1.jpg","copyright":"","fieldtype":"asset","meta_data":[],"is_external_url":false},"component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[],"moduleMarginStyle":"default","contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"heading":[],"component":"twoColumnsLayout","headerLink":[],"moduleMarginStyle":"default","switchToFullWidth":false,"switchDesktopOrder":false},{"_uid":"42c76c59-7ddd-4299-bae2-9b2d5d4996ca","columns":[{"tag":[],"_uid":"59d5ebdf-31f0-4f9a-a60e-b19c10af3336","links":[],"caption":[],"heading":[{"_uid":"ec4e25e0-833f-48e5-9031-ee47984a6f40","text":"Les personnes : Notre activité doit être bénéfique pour toutes les personnes qui en font partie","type":"h2","component":"heading"}],"anchorTag":[],"component":"flexibleModule","paragraph":[{"_uid":"c845a325-00c4-4333-a9c8-e6d11276ac0d","text":{"type":"doc","attrs":{"backgroundColor":null},"content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Le développement durable ne concerne pas uniquement la planète. Il concerne toutes les personnes qui travaillent tout au long de notre chaîne de fabrication, des producteurs de coton aux employés des usines de confection, ainsi que les personnes qui travaillent avec nous.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Nous imposons des exigences claires en matière de conditions de travail et de droits humains à tous les fournisseurs avec lesquels nous collaborons.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Nous réalisons des audits, assurons un suivi et soutenons l'amélioration continue. En interne, nous construisons également une entreprise dans laquelle chacun peut s'épanouir, évoluer et contribuer.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"En savoir plus sur ","type":"text"},{"text":"les droits humains et une équipe gagnante.","type":"text","marks":[{"type":"link","attrs":{"href":"/fr/pages/sustainability/production-human-rights","uuid":"14f5402b-5df9-42f1-8877-3f8163228cf7","anchor":null,"target":"_self","linktype":"story"}}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Points forts de l'équipe","type":"text","marks":[{"type":"bold"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"• Notre score de 84/100 à l'enquête d'engagement des collaborateurs montre que nous sommes sur la bonne voie.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"• Plusieurs investissements dans le développement et la formation des collaborateurs afin de renforcer leurs connaissances et leur évolution.","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"e7def4ac-20f7-424b-9bbd-183a1e5b6f60","color":"transparent","component":"backgroundColor","colorOverride":{"_uid":"80232ad3-7253-4e18-a5b0-1b82c019041b","color":"#f40000","plugin":"native-color-picker"},"overrideColor":false}],"textColorDesktop":"","backgroundDesktop":[],"moduleMarginStyle":"default","contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"5b485285-1876-4192-b6d6-3e6e6ae5e9d2","links":[],"caption":[],"heading":[],"anchorTag":[],"component":"flexibleModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"502c74f4-5e6c-45da-ae73-6a785bacf0c4","image":{"id":191635584608103,"alt":"Close-up of a white Björn Borg garment being sewn on an industrial sewing machine in a garment factory.","name":"","focus":"","title":"","source":"Sustainability","filename":"https://imgs.bjornborg.com/images/1536x1024/f1c2c04bd1/responsible-production.png","copyright":"","fieldtype":"asset","meta_data":{"alt":"Close-up of a white Björn Borg garment being sewn on an industrial sewing machine in a garment factory.","title":"","source":"Sustainability","copyright":""},"is_external_url":false},"component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[],"moduleMarginStyle":"default","contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"heading":[],"component":"twoColumnsLayout","headerLink":[],"moduleMarginStyle":"default","switchToFullWidth":false,"switchDesktopOrder":false},{"_uid":"9d8cd1ff-a2d6-4560-a423-9aaf0f2a7f7b","columns":[{"tag":[],"_uid":"d5f80728-c2f5-498a-bbac-8f442bef2500","links":[],"caption":[],"heading":[{"_uid":"117fcac7-2565-4892-8fc7-b211256d173a","text":"Les produits : Conçus pour durer plus longtemps et avoir un impact plus faible","type":"h2","component":"heading"}],"anchorTag":[],"component":"flexibleModule","paragraph":[{"_uid":"994af6ad-ee25-4adf-896b-51896751c844","text":{"type":"doc","attrs":{"backgroundColor":null},"content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Chaque matière que nous choisissons, chaque fournisseur avec lequel nous travaillons et chaque décision de design que nous prenons a un impact environnemental.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"C'est pourquoi nous intégrons le développement durable dans le développement de nos produits dès le premier jour.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Nous choisissons des matières ayant un impact environnemental plus faible, comme le polyester recyclé, le coton biologique et recyclé, le TENCEL™ et bien plus encore.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Nous concevons des vêtements faits pour durer. Nous imposons des exigences strictes quant à leur fabrication, qu'il s'agisse des produits chimiques, des conditions de travail des employés ou encore de la consommation d'énergie dans la production et les usines.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"En savoir plus sur nos matières et nos produits vers la page ","type":"text"},{"text":"matières","type":"text","marks":[{"type":"link","attrs":{"href":"/fr/pages/sustainability/materials","uuid":"a87419b0-f3c5-4d2c-b28b-9f742d4998a7","anchor":null,"target":"_self","linktype":"story"}}]},{"text":" et ","type":"text"},{"text":"produits","type":"text","marks":[{"type":"link","attrs":{"href":"/fr/pages/sustainability/our-products","uuid":"e7481ff4-89db-46a5-90ad-f7ef26730709","anchor":null,"target":"_self","linktype":"story"}}]},{"text":".","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Points forts concernant les matières","type":"text","marks":[{"type":"bold"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"• 70 % de tout le polyester que nous utilisons est recyclé.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"• Le coton recyclé a été introduit pour la première fois dans notre collection de sous-vêtements.","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"32b13df4-6a34-4a1e-94f9-7977ab691bd6","color":"transparent","component":"backgroundColor","colorOverride":{"_uid":"5034ee0c-58ab-4861-a2b2-5efe8dafdef4","color":"#f40000","plugin":"native-color-picker"},"overrideColor":false}],"textColorDesktop":"","backgroundDesktop":[],"moduleMarginStyle":"default","contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"80b7c30f-021a-4eb0-87d2-df015875de0c","links":[],"caption":[],"heading":[],"anchorTag":[],"component":"flexibleModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"38623b6a-9a18-48ed-8007-6a79e55392b9","size":"","image":{"id":190235286668612,"alt":"Man holding a tennis racket wearing a white tennis polo and dark shorts.","name":"","focus":"","title":"","source":"Autumn Winter 26","filename":"https://imgs.bjornborg.com/images/8067x5380/b28308a3e3/man-holding-a-tennis-racket-on-a-tennis-court.jpg","copyright":"© Björn Borg","fieldtype":"asset","meta_data":{"alt":"Man holding a tennis racket wearing a white tennis polo and dark shorts.","title":"","source":"Autumn Winter 26","copyright":"© Björn Borg"},"is_external_url":false},"overlay":"","position":"50% 0%","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[{"_uid":"212139bc-b9ba-4fae-b402-3e52b4177743","size":"cover","image":{"id":190235286570306,"alt":"Man wearing a black Borg logo sweatshirt and matching joggers.","name":"","focus":"","title":"","source":"Autumn Winter 26","filename":"https://imgs.bjornborg.com/images/5464x8192/b3fb5d5a4d/man-wearing-a-black-logo-sweatshirt.jpg","copyright":"© Björn Borg","fieldtype":"asset","meta_data":{"alt":"Man wearing a black Borg logo sweatshirt and matching joggers.","title":"","source":"Autumn Winter 26","copyright":"© Björn Borg"},"is_external_url":false},"overlay":"","position":"50% 50%","component":"backgroundImage"}],"moduleMarginStyle":"default","contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"heading":[],"component":"twoColumnsLayout","headerLink":[],"moduleMarginStyle":"default","switchToFullWidth":false,"switchDesktopOrder":false},{"_uid":"a5becfc1-5a9d-4cf9-8849-2de11e9dff2c","content":[{"_uid":"f03c7be7-6062-48e3-bade-b29ec5fc22d6","link":[{"_uid":"f0937899-7248-428e-bb1f-b65fc0c75cad","link":{"id":"a00897f9-e144-421a-b2b9-abff1b3d9fac","url":"/men/clothing/t-shirts/","story":{"id":108726662,"url":"fr/pages/men/clothing/t-shirts","name":"T-shirts ","slug":"t-shirts","uuid":"a00897f9-e144-421a-b2b9-abff1b3d9fac","full_slug":"fr/pages/men/clothing/t-shirts"},"linktype":"story","fieldtype":"multilink","cached_url":"fr/pages/men/clothing/t-shirts"},"label":"Recycled polyester","follow":"follow","component":"linkItem"}],"image":[{"_uid":"f6741238-dcf2-4e46-9ecd-c1e1dd7c9081","size":"cover","image":{"id":17693832,"alt":"","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/7680x4320/24f8a7ffe6/bbxmas_24_drone_1-8-1.jpg","copyright":"","fieldtype":"asset","meta_data":[],"is_external_url":false},"overlay":"none","position":"50% 50%","component":"image"}],"heading":[{"_uid":"31394b63-b767-4ea8-8ea2-79eb552bbab2","text":"Réduire les émissions totales","type":"default","component":"heading"}],"component":"featuredCategoryItemModule","description":[{"_uid":"d9bffabd-52df-46f4-8c6d-ebfd69e270ac","text":{"type":"doc","attrs":{"backgroundColor":null},"content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Réduire nos émissions totales de 50 % d'ici 2030 par rapport à 2020, conformément à l'Accord de Paris.","type":"text"}]}]},"component":"paragraph"}]},{"_uid":"e0f4d466-dfb0-4672-88be-59531f6455ac","link":[{"_uid":"9fb8165b-aa31-4500-8f6c-b48339112bcf","link":{"id":"927afb17-e7a0-4ec5-98c6-8a632857531b","url":"/men/bags/tote-bags/","story":{"id":327724322,"url":"fr/pages/men/bags/tote-bags","name":"Cabas","slug":"tote-bags","uuid":"927afb17-e7a0-4ec5-98c6-8a632857531b","full_slug":"fr/pages/men/bags/tote-bags"},"linktype":"story","fieldtype":"multilink","cached_url":"fr/pages/men/bags/tote-bags"},"label":"Organic Cotton","follow":"follow","component":"linkItem"}],"image":[{"_uid":"6cead2cd-6b91-4162-860b-b780f01967d1","size":"cover","image":{"id":155491856935406,"alt":"Striped beach bag and white sandals on a boat's wooden deck with blue water in the background.","name":"","focus":"","title":"","source":"Classic Edit SS26","filename":"https://imgs.bjornborg.com/images/648x486/e56cd29ae5/ss26_bags_flatlay_07-2.jpg","copyright":"© Björn Borg","fieldtype":"asset","meta_data":{"alt":"Striped beach bag and white sandals on a boat's wooden deck with blue water in the background.","title":"","source":"Classic Edit SS26","copyright":"© Björn Borg"},"is_external_url":false},"overlay":"none","position":"50% 50%","component":"image"}],"heading":[{"_uid":"ac2cf7bd-8d0c-4847-ab1e-968122b86995","text":"Économiser l'eau","type":"default","component":"heading"}],"component":"featuredCategoryItemModule","description":[{"_uid":"bc335ac1-c908-486a-b9f8-4774081cce78","text":{"type":"doc","attrs":{"backgroundColor":null},"content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Augmenter l'utilisation de techniques de teinture économes en eau.","type":"text"}]}]},"component":"paragraph"}]},{"_uid":"265c25ed-109b-4d2e-bcd0-9fe77ceb9387","link":[{"_uid":"d5b12f3e-7eda-47e7-90f2-31aebd69b085","link":{"id":"4c10c24b-e9bf-49e7-88bc-f75345befae4","url":"/men/underwear/boxers/","story":{"id":108726670,"url":"fr/pages/men/underwear/boxers","name":"Boxers","slug":"boxers","uuid":"4c10c24b-e9bf-49e7-88bc-f75345befae4","full_slug":"fr/pages/men/underwear/boxers"},"linktype":"story","fieldtype":"multilink","cached_url":"fr/pages/men/underwear/boxers"},"label":"Organic Cotton","follow":"follow","component":"linkItem"}],"image":[{"_uid":"b7ae3d8f-85d7-464e-95e5-45c71656ad34","size":"cover","image":{"id":190231756162093,"alt":"Man wearing white boxer briefs while pulling on a sweatshirt.","name":"","focus":"","title":"Soft everyday underwear with a comfortable fit.","source":"Autumn Winter 26 Underwear Men","filename":"https://imgs.bjornborg.com/images/4435x6620/6a01e60de9/white-boxer-briefs-with-branded-waistband.jpg","copyright":"© Björn Borg","fieldtype":"asset","meta_data":{"alt":"Man wearing white boxer briefs while pulling on a sweatshirt.","title":"Soft everyday underwear with a comfortable fit.","source":"Autumn Winter 26 Underwear Men","copyright":"© Björn Borg"},"is_external_url":false},"overlay":"none","position":"50% 50%","component":"image"}],"heading":[{"_uid":"5f98e1fd-b3d2-49f3-ae1e-618d5c2ad0fd","text":"Matières privilégiées","type":"default","component":"heading"}],"component":"featuredCategoryItemModule","description":[{"_uid":"9858a4ba-693b-4d97-a1da-8b2361d6b277","text":{"type":"doc","attrs":{"backgroundColor":null},"content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Continuer à augmenter l'utilisation de matières privilégiées, c'est-à-dire de matières ayant un impact environnemental plus faible.","type":"text"}]}]},"component":"paragraph"}]}],"heading":[{"_uid":"0cfb2f22-bd5d-4385-b8be-0348c570a3e2","text":"Objectifs importants","type":"default","component":"heading"}],"component":"featuredCategoriesModule","headerLink":[],"cardImageRatio":"4/3","moduleMarginStyle":"s"},{"_uid":"f9050620-db16-41e1-a025-82c084c32ea1","columns":[{"tag":[],"_uid":"281b74b6-33b0-4bbb-9467-b05b5e28ab7d","links":[],"caption":[],"heading":[{"_uid":"270d5643-e2bc-4c0c-8c87-0424e9ec5c5a","text":"La durabilité est la responsabilité de tous","type":"h2","component":"heading"}],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[{"_uid":"b8e6b4c5-386b-49e0-a4b9-258601198c4c","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Chez Björn Borg, la durabilité n’appartient pas à un seul département. Elle est intégrée à notre manière de travailler, de l’équipe produit et design à la logistique, en passant par la finance, le marketing et l’e-commerce.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Chaque employé se fixe également un objectif personnel de durabilité chaque année.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Lire notre rapport de durabilité","type":"text","marks":[{"type":"bold"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"Vous voulez voir l’ensemble du tableau ? Dans notre ","type":"text"},{"text":"rapport de durabilité","type":"text","marks":[{"type":"link","attrs":{"href":"https://corporate.bjornborg.com/report-archive","uuid":null,"anchor":null,"target":"_self","linktype":"url"}}]},{"text":" complet, vous trouverez des chiffres détaillés, la méthodologie et des informations approfondies sur tous les domaines dans lesquels nous travaillons.","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"30f46cff-a4e5-4c83-a16d-f8e0c3f7fdcb","color":"transparent","component":"backgroundColor","colorOverride":{"_uid":"b2a973b5-0198-4bcd-b2ea-ad69ab2a73f5","color":"#f40000","plugin":"native-color-picker"},"overrideColor":false}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"a98d22d3-127c-4394-a273-5fa74e786623","links":[],"caption":[],"heading":[],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"374636d8-9d57-4e79-ac0e-c79fdffba314","image":{"id":190238584157778,"alt":"Elegant white building facade with intricate architectural details, multiple windows, and ornate balconies, showcasing classic design elements.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/8192x5464/51e048c141/aw26_studio_7_0004.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"Elegant white building facade with intricate architectural details, multiple windows, and ornate balconies, showcasing classic design elements.","title":"","source":"","copyright":""},"is_external_url":false},"component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"component":"twoColumnsArticleLayout","contentLayout":"3:4"}],"relatedPosts":[],"mediaVertical":[{"_uid":"f64ec28d-4cc0-432b-a1e2-6bc03c5c2442","image":{"id":191643562211664,"alt":"Boat leaving a wake as it navigates calm ocean waters under a cloudy sky, with distant islands and mountains on the horizon.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/1365x2048/3cd4fb1d2e/ss26_plate_flatlay_14-2.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"Boat leaving a wake as it navigates calm ocean waters under a cloudy sky, with distant islands and mountains on the horizon.","title":"","source":"","copyright":""},"is_external_url":false},"component":"backgroundImage"}],"heroMarginStyle":"default","backgroundMobile":[{"_uid":"7ae75a49-40bf-42a3-81f2-7d44c43184c8","image":{"id":17693831,"alt":"","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/7680x4320/c3b168d817/bbxmas_24_drone_1-3-1.jpg","copyright":"","fieldtype":"asset","meta_data":[],"is_external_url":false},"component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"73437374-e340-4ba7-a55d-8fc983008142","image":{"id":17693831,"alt":"","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/7680x4320/c3b168d817/bbxmas_24_drone_1-3-1.jpg","copyright":"","fieldtype":"asset","meta_data":[],"is_external_url":false},"component":"backgroundImage"}]},"group_id":"ab72f6c9-9ec9-4d7a-bcc6-f9f5852ff331","position":-60,"tag_list":[],"full_slug":"fr/pages/sustainability/a-better-tomorrow","meta_data":null,"parent_id":108726571,"alternates":[{"id":195111127211761,"name":"A better tomorrow","slug":"a-better-tomorrow","full_slug":"nl/pages/duurzaamheid/a-better-tomorrow","is_folder":false,"parent_id":42969627,"published":true,"url":"nl/pages/duurzaamheid/a-better-tomorrow/"},{"id":195111131156210,"name":"A better tomorrow","slug":"a-better-tomorrow","full_slug":"de/pages/sustainability/a-better-tomorrow","is_folder":false,"parent_id":77994694,"published":true,"url":"de/pages/sustainability/a-better-tomorrow/"},{"id":194030562686342,"name":"A better tomorrow","slug":"a-better-tomorrow","full_slug":"en/pages/sustainability/a-better-tomorrow","is_folder":false,"parent_id":42969527,"published":true,"url":"en/pages/sustainability/a-better-tomorrow/"},{"id":195111114833646,"name":"A better tomorrow","slug":"a-better-tomorrow","full_slug":"no/pages/sustainability/a-better-tomorrow","is_folder":false,"parent_id":87203225750114,"published":true,"url":"no/pages/sustainability/a-better-tomorrow/"},{"id":195111118995183,"name":"A better tomorrow","slug":"a-better-tomorrow","full_slug":"sv/pages/hallbarhet/a-better-tomorrow","is_folder":false,"parent_id":42969400,"published":true,"url":"sv/pages/hallbarhet/a-better-tomorrow/"},{"id":195111140220660,"name":"A better tomorrow","slug":"a-better-tomorrow","full_slug":"es/pages/sustainability/a-better-tomorrow","is_folder":false,"parent_id":247836060,"published":true,"url":"es/pages/sustainability/a-better-tomorrow/"},{"id":195111123451632,"name":"A better tomorrow","slug":"a-better-tomorrow","full_slug":"dk/pages/sustainability/a-better-tomorrow","is_folder":false,"parent_id":108729314,"published":true,"url":"dk/pages/sustainability/a-better-tomorrow/"}],"created_at":"2026-07-06T07:49:14.580Z","release_id":null,"updated_at":"2026-08-31T11:30:49.602Z","breadcrumbs":[{"id":212880578009536,"lang":"default","name":"Développement durable","path":null,"slug":"sustainability","uuid":"d683b14a-4d66-4a58-936f-5da66e61854f","content":{"seo":[{"_uid":"f843dc69-b7e8-46da-9b7c-5d93fb3f6e41","meta":{"_uid":"7c8925d1-b434-49c8-912f-bd22ab7a15ae","title":"Développement durable – Nos engagements","plugin":"seo_metatags","og_image":"","og_title":"","description":"Découvrez notre démarche durable, des matériaux aux méthodes de travail. But : suivre la trajectoire de 1,5 °C & réduire nos émissions de moitié d’ici 2030.","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","component":"seo"}],"_uid":"e90886ce-c318-461d-9885-0eb2b34708e8","title":"Développement durable","scrollTo":[],"component":"postArchive","heroContent":[],"pageContent":[],"postsPerPage":"15","allPostsLabel":"","noResultTitle":"","noResultButtons":[],"displayPostArticles":true,"displayWorkoutPosts":false,"displayPostCategories":["03cdb469-818a-42b7-9e82-2d60ea774103"],"heroHeightSettingMobile":"","heroHeightSettingDesktop":"33.33vh"},"group_id":"dfc96269-5eb9-4c2a-b2cf-fe2db9397a32","position":-170,"tag_list":[],"full_slug":"fr/pages/sustainability/","meta_data":null,"parent_id":108726571,"alternates":[{"id":212879347331627,"name":"Nachhaltigkeit","slug":"sustainability","full_slug":"de/pages/sustainability/","is_folder":false,"parent_id":77994694,"published":true,"url":"de/pages/sustainability/"},{"id":212877528564068,"name":"Bærekraft","slug":"sustainability","full_slug":"no/pages/sustainability/","is_folder":false,"parent_id":87203225750114,"published":true,"url":"no/pages/sustainability/"},{"id":212878371619316,"name":"Bæredygtighed","slug":"sustainability","full_slug":"dk/pages/sustainability/","is_folder":false,"parent_id":108729314,"published":true,"url":"dk/pages/sustainability/"},{"id":193745457329343,"name":"Hållbarhet","slug":"hallbarhet","full_slug":"sv/pages/hallbarhet/","is_folder":false,"parent_id":42969400,"published":true,"url":"sv/pages/hallbarhet/"},{"id":212879012741655,"name":"Duurzaamheid","slug":"duurzaamheid","full_slug":"nl/pages/duurzaamheid/","is_folder":false,"parent_id":42969627,"published":true,"url":"nl/pages/duurzaamheid/"},{"id":212880848288413,"name":"Sostenibilidad","slug":"sustainability","full_slug":"es/pages/sustainability/","is_folder":false,"parent_id":247836060,"published":true,"url":"es/pages/sustainability/"},{"id":212878705754628,"name":"Sustainability","slug":"sustainability","full_slug":"en/pages/sustainability/","is_folder":false,"parent_id":42969527,"published":true,"url":"en/pages/sustainability/"}],"created_at":"2026-08-25T12:53:17.359Z","release_id":null,"updated_at":"2026-08-27T12:35:46.882Z","is_startpage":true,"published_at":"2026-08-27T12:35:46.872Z","sort_by_date":null,"translated_slugs":null,"default_full_slug":null,"first_published_at":"2026-08-27T10:59:54.653Z","url":"/sustainability/"}],"is_startpage":false,"published_at":"2026-08-31T11:30:49.577Z","sort_by_date":null,"translated_slugs":null,"default_full_slug":null,"first_published_at":"2026-08-27T10:51:07.187Z","hrefs":[{"app":"109514_fr","app_id":5,"alias_id":14,"locale":"fr_FR","uri":"https://www.bjornborg.com/fr/sustainability/a-better-tomorrow/","href_lang":"fr-fr"},{"app":"109514_fr","app_id":5,"alias_id":21,"locale":"fr_FR","uri":"https://www.bjornborg.com/be-fr/sustainability/a-better-tomorrow/","href_lang":"fr-be"},{"app":"109514_nl","app_id":3,"alias_id":3,"locale":"nl_NL","uri":"https://www.bjornborg.com/nl/duurzaamheid/a-better-tomorrow/","href_lang":"nl-nl"},{"app":"109514_nl","app_id":3,"alias_id":4,"locale":"nl_NL","uri":"https://www.bjornborg.com/be/duurzaamheid/a-better-tomorrow/","href_lang":"nl-be"},{"app":"109514_de","app_id":4,"alias_id":15,"locale":"de_DE","uri":"https://www.bjornborg.com/at/sustainability/a-better-tomorrow/","href_lang":"de-at"},{"app":"109514_de","app_id":4,"alias_id":16,"locale":"de_DE","uri":"https://www.bjornborg.com/de/sustainability/a-better-tomorrow/","href_lang":"de-de"},{"app":"109514_en","app_id":2,"alias_id":2,"locale":"en_GB","uri":"https://www.bjornborg.com/en/sustainability/a-better-tomorrow/","href_lang":"x-default"},{"app":"109514_en","app_id":2,"alias_id":5,"locale":"en_GB","uri":"https://www.bjornborg.com/uk/sustainability/a-better-tomorrow/","href_lang":"en-gb"},{"app":"109514_en","app_id":2,"alias_id":6,"locale":"en_GB","uri":"https://www.bjornborg.com/us/sustainability/a-better-tomorrow/","href_lang":"en-us"},{"app":"109514_en","app_id":2,"alias_id":8,"locale":"en_GB","uri":"https://www.bjornborg.com/can_en/sustainability/a-better-tomorrow/","href_lang":"en-ca"},{"app":"109514_en","app_id":2,"alias_id":9,"locale":"en_GB","uri":"https://www.bjornborg.com/au/sustainability/a-better-tomorrow/","href_lang":"en-au"},{"app":"109514_en","app_id":2,"alias_id":12,"locale":"en_GB","uri":"https://www.bjornborg.com/fi/sustainability/a-better-tomorrow/","href_lang":"en-fi"},{"app":"109514_no","app_id":8,"alias_id":10,"locale":"no_NO","uri":"https://www.bjornborg.com/no/sustainability/a-better-tomorrow/","href_lang":"no-no"},{"app":"109514_sv","app_id":1,"alias_id":1,"locale":"sv_SE","uri":"https://www.bjornborg.com/se/hallbarhet/a-better-tomorrow/","href_lang":"sv-se"},{"app":"109514_es","app_id":7,"alias_id":24,"locale":"es_ES","uri":"https://www.bjornborg.com/es/sustainability/a-better-tomorrow/","href_lang":"es-es"},{"app":"109514_dk","app_id":6,"alias_id":11,"locale":"da_DK","uri":"https://www.bjornborg.com/dk/sustainability/a-better-tomorrow/","href_lang":"da-dk"}],"url":"/sustainability/a-better-tomorrow/","relationships":{"related":[{"uuid":"b326f159-1e1f-490e-8a75-bd31851ea55d","id":188372872884195,"title":"Adhésions dans le domaine de la durabilité","path":"/sustainability/memberships/","slug":"memberships","publishedAt":"2026-08-28T08:25:18.992Z","firstPublishedAt":"2026-08-28T07:04:21.844Z","entryText":"","categories":[{"name":"Démarche de développement durable","slug":"sustainability-work","id":212880703879647,"uuid":"03cdb469-818a-42b7-9e82-2d60ea774103"}],"mediaVertical":[{"_uid":"75e6ff8b-3734-4254-b5af-9e1365f6939f","image":{"id":201150313056286,"alt":"Three neatly folded sweatshirts in beige, white, and black are stacked, with a visible Björn Borg label on the top one.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/1254x1254/9dcd49a110/minimalist-clothing-stack-with-branded-label.png","copyright":"© Björn Borg","fieldtype":"asset","meta_data":{"alt":"Three neatly folded sweatshirts in beige, white, and black are stacked, with a visible Björn Borg label on the top one.","title":"","source":"","copyright":"© Björn Borg"},"is_external_url":false},"component":"backgroundImage"}],"priority":"0"},{"uuid":"96698671-1630-41ae-af6f-f4e45c984215","id":177802838187524,"title":"Guide de lavage – Laver les vêtements de sport et les sous-vêtements","path":"/sustainability/how-to-wash/","slug":"how-to-wash","publishedAt":"2026-08-28T12:48:05.733Z","firstPublishedAt":"2026-08-27T10:54:53.592Z","entryText":"","categories":[{"name":"Démarche de développement durable","slug":"sustainability-work","id":212880703879647,"uuid":"03cdb469-818a-42b7-9e82-2d60ea774103"}],"mediaVertical":[{"_uid":"6d73ac90-a41b-445f-bae9-3447d1c10c7d","size":"cover","image":{"id":182805301908833,"alt":"Four colorful swim trunks hang on a line, featuring red stripes, yellow, blue floral, and a vibrant pattern.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/2500x3333/1ec42b336a/swimwear_banner.png","copyright":"","fieldtype":"asset","meta_data":{"alt":"Four colorful swim trunks hang on a line, featuring red stripes, yellow, blue floral, and a vibrant pattern.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"priority":"6"},{"uuid":"46a3c6f7-df34-475d-baed-6f64c4a60575","id":193072006228179,"title":"Travail environnemental & impact","path":"/sustainability/environmental-work/","slug":"environmental-work","publishedAt":"2026-08-28T11:11:20.580Z","firstPublishedAt":"2026-08-27T10:55:41.512Z","entryText":"","categories":[{"name":"Démarche de développement durable","slug":"sustainability-work","id":212880703879647,"uuid":"03cdb469-818a-42b7-9e82-2d60ea774103"}],"mediaVertical":[{"_uid":"5df5cf11-5b60-40b6-86ff-ef6d21046bfa","size":"cover","image":{"id":192671525986974,"alt":"Three blue and white striped umbrellas on a rocky platform by the sea, with two white lounge chairs underneath on a cloudy day.","name":"","focus":"","title":"","source":"Sustainability","filename":"https://imgs.bjornborg.com/images/1234x1365/efc839aa82/ss26_plate_flatlay.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"Three blue and white striped umbrellas on a rocky platform by the sea, with two white lounge chairs underneath on a cloudy day.","title":"","source":"Sustainability","copyright":""},"is_external_url":false},"overlay":"top-bottom-light","position":"50% 100%","component":"backgroundImage"}],"priority":"0"},{"uuid":"14f5402b-5df9-42f1-8877-3f8163228cf7","id":211472991352510,"title":"Production & droits humains","path":"/sustainability/production-human-rights/","slug":"production-human-rights","publishedAt":"2026-08-27T12:35:54.584Z","firstPublishedAt":"2026-08-27T10:48:31.571Z","entryText":"","categories":[{"name":"Démarche de développement durable","slug":"sustainability-work","id":212880703879647,"uuid":"03cdb469-818a-42b7-9e82-2d60ea774103"}],"mediaVertical":[{"_uid":"0d2381de-37ed-4e82-a78b-98201c21dd8b","size":"cover","image":{"id":192641539592699,"alt":"Hands sewing a label onto a white garment using a Juki sewing machine, featuring the Björn Borg logo.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/947x1024/04578997ca/responsible-production_mobile.png","copyright":"","fieldtype":"asset","meta_data":{"alt":"Hands sewing a label onto a white garment using a Juki sewing machine, featuring the Björn Borg logo.","title":"","source":"","copyright":""},"is_external_url":false},"position":"50% 50%","component":"backgroundImage"}],"priority":"0"}]}},"layout":"default"}}},
    "staticQueryHashes": ["1123045510","1287566138","1515843153","1714390797","183956910","1862140580","1863476983","2005789822","2179513204","2575635117","2617153152","2796700426","284598655","2907456939","294412602","3039756519","3053504023","3692004060","3720848012","372410523","3744451872","3869136190","441359463","932486518","983759613"]}