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Our story

OUR HERITAGE

Our products are just as long lasting
as the memory of the tennis legend Björn
Borg's deeds, as breathtaking as his play
and as eye-catching as his records.
Wear the legend. Be the rockstar.

“If you are afraid of losing, then you daren’t win


BJÖRN Borg won the BBC Sports Personality of the Year
Overseas Personality
Award in 1979.

Björn Borg was the first tennis player to win Wimbledon
5 times in a row and the French Open 6 times.

  • Grand Slam Victories:
  • B. BORG
  • WIMBLEDON CHAMPION:
  • 1976
  • 1977
  • 1978
  • 1979
  • 1980
  • FRENCH OPEN CHAMPION:
  • 1974
  • 1975
  • 1978
  • 1979
  • 1980
  • 1981

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