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#WHYBJORN

This is about everyday victories. The courage to chase what guides you. The strength to persevere. The aspiration to be your best. This is about connecting people around the world to celebrate our common passion and journey. Show us, #whybjorn. Get inspired, shop the looks.

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"Inspiration! For me it means everything, without inspiration, I will not look at my passport. I find it especially here on Instagram, where I follow a number of different accounts - from mega snot to mega glam on the blogs and in magazines. Where do you find inspiration for your training?"
Petra, Marathon Runner
Instagram

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(2/3) “I compete in triathlon as it allows me to excel across three different disciplines. My favourite thing is finishing and knowing that I raced to the best of my ability.”
Rachael, Triathlete
Instagram

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Björn Borg
(3/4) ”I love exploring this beautiful city I now call home. It’s a great motivation seeing a new place and exploring with each workout, rest days are now boring days."
Rebecca
Featured by Björn Borg

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Björn Borg
(2/4)"I try to make the most of my outdoor summer workouts to keep the good energy flowing and lasting through the dark Swedish winters!"
Rebecca
Featured by Björn Borg

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Björn Borg
(1/4)"Working out gives me energy and confidence. I love to feel stronger and knowing that hard work pays off."
Rebecca
Featured by Björn Borg

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(1/3) “I like overcoming barriers and setting myself new challenges. I love completing a race and proving to myself and others that I can do it.”
Rachael, Triathlete
Instagram

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"A vacation is having nothing to do and all day to do it!"
Petra, Marathon Runner
Instagram

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"How often are we avoiding situations, in our private life as well as in our career, where there's a big risk of getting a "no"? Since I started to expose myself to these kind of situations, I've realized that you get "yes" more often than you can imagine!"
Petra, Marathon Runner
Instagram

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(2/2)" 'You need to jump in the fire and not be afraid to get burned a little bit'. That was Sylvester Stallone and he gave me some of the best advice I've ever heard."
Lindsey, Model
Instagram

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(1/2)"I define success through happiness. When you are at peace and happy with where you are in life and who you have become, then you have reached success. I still haven't reached my full potential in life. Have I been successful? Yes. Have I reached success? No. I am a work in progress, but I know I will get there.
Lindsey, Model
Instagram

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"When I swim in open water all my senses are involved and I am totally present in the moment. The water flowing along my skin, the whispers in my ears, the salt on my lips and the blue surrounding me are making me feel as one with the water. Take the chance to explore this unknown element, challenge your fears and I think you will fall in love."
Caroline, Swimmer
Instagram

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(3/3)"So there is a wall in your way, get over it! This is your race!"
Benjamin, Track & Fielder
Instagram

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The body! It's truly amazing! During the years, I have put it through so many crazy things: from strange diets to marathons and ultra marathons and much more. And FINALLY we love each other.
Petra, Marathon Runner
Instagram

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"The feeling of a sore body. The feeling of a tired body and the mind, which keeps pushing. The feeling of beating yourself."
Amanda, Weightlifter
Instagram

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"When kids watch, they'd rather watch something that inspires them to do better. I may get them away from their iPads and go out and run and play, while enjoying my endless journey of self-discovery."
Jawed, Boxer & Acrobat
Instagram

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(2/3)The name you have is just a loan, make a new one and give it to your children.
Benjamin, Track & Fielder
Instagram

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(1/3)"Defeat is a monster. He seeks to bind you. He seeks to rob you of your glory. Breath deep, rise and be his master!"
Benjamin, Track & Fielder
Instagram

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Björn Borg
(3/3) "Our motivation is derived from that unexplainable feeling when you learn a new flip, or when your team accomplishes a tough goal!"
Sara, Lina & Frida, Gymnasts
Featured by Björn Borg

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"Success is small efforts repeated until it becomes a habit."
Kjersti, Runner
Instagram

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"I don't care if it is 'too' early or 'too' rainy, I love to train outside."
Nils, Sport Enthusiast
Instagram

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"In a race your body will do what you teach it....So teach it well."
Courtney, Triathlete
Instagram

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"It's international yoga day! So let's celebrate with some savasana."
Isabella, Yoga
Instagram

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"While nearly everyone was watching football, I decided to go for a run. I love when everything is quiet."
Nils, Sport Enthusiast
Instagram

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Björn Borg
(2/3) "Gymnastics mixes strength, flexibility, and body control - this combination is what makes it such a special and complex sport, and also why we love it!"
Sara & Lina, Gymnasts
Featured by Björn Borg

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Björn Borg
(1/3)“Training with your sisters means you always have someone to talk to, work with, and compete against. We understand each other like no one else. Together we celebrate the little victories and keep each other going the extra distance to get that one flip to work!"
Sara, Lina & Frida, Gymnasts
Featured by Björn Borg

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"The special thing about yoga for me is that it pushes me to the limit and calms me down at the same time. It makes me flexible and strong and it's a challenge. A life without challenges would be boring, fitness without challenges wouldn't bring me forward."
Isabella, Yoga
Instagram

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"I love this sport because you can only get to the top and stay there from pure, unrivalled hard work"
Edward, Swimmer
Instagram

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"Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind."
Josefine, Yoga instructor
Instagram

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"If you want to invest in something with a minimum risk and a guaranteed big return, invest in yourself"
Kjersti, Runner
Instagram

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"For the European Championships, Björn Borg wanted to know which team I support, and it's without a doubt the blues #proudtobeblue"
Thibault, Parkour
Instagram

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"Know your 'why' and your training's effort will be limitless"
Red, Personal trainer
Instagram

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"Every morning is a constant reminder of how motivation knocks down those challenges that lay in front of us. It's the challenges that make us stronger, the commitment that gets us up every morning and it's the glimpse of success that keeps us pushing."
Courtney, Triathlete
Instagram

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"When you stop using excuses, you start getting results."
Rich, Personal Trainer
Instagram

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"Thanks sis, for always supporting and inspiring me to do better, specially during the tough and difficult times as an athlete."
Christofer & Caroline, Biathletes
Instagram
"Passion is about doing what excites you. Surf is about passion."
Alejandro, Sports Adventurer
Instagram

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"I am constantly motivated to challenge myself. My brother introduced me to gymnastics, and he's always inspiring me to continue perfecting my skills. The best advice I could ever give someone is that if you love a sport, NEVER stop practicing, because practice makes perfect"
Manel, Gymnast
Instagram

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"For the love of flash kicks"
AbdelQader, Athlete & Freerunner
Instagram

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(4/6) “When people tell me I’ve inspired them. Whether it is to write more, publish their work, be more active, go on a new adventure, or whatever it might be - that gives me a sense of purpose and I can’t think of a better reward for the work I put in."
Photo by @jjakerman
Mikaela, Crossfit
Instagram

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"Motivate the mind, the body will follow. My biggest challenger is myself. For every mountain I climb, or every run I do, I always try to beat my previous time."
Kjersti, Runner
Instagram

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"Outdoor stretches are the best way to wake up. I love taking an hour a day just for me."
Instagram

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(3/6) “I didn’t choose my path, it chose me. There was never anything else I could imagine myself doing that spending my life learning about new things and sharing that knowledge with others. I get to be curious for a living and meet the most fascinating people on this planet.”
photo by @jjakerman
Mikaela, Crossfit
Instagram

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Björn Borg
(5/5) “Kite surfing has taught me a lot about being humble. To balance nature and all its power puts you in encounters with fear every now and then. Once you manage to work with these forces, there’s no going back.”
Anna, Kite Surfer
Featured by Björn Borg

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"I've learnt that dreams are created through failures, as failing only helps us to improve on our dream!"
Instagram

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(2/6) “It’s mostly about taking the leap, committing, and then not caring so much about what some people might think of us.”
Photo by @jjakerman
Mikaela, Crossfit
Instagram

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(1/6) “I’m motivated knowing that I can possibly change someone’s life in a positive way. We all have that ability if we are willing to share our experiences and dedicate our time.”
Photo by @jjakerman
Mikaela, Crossfit
Instagram

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Björn Borg
(4/5) “The fact that nothing is for granted makes me motivated to always work for what I want and appreciate the present. Not to mention the amazing people in life who dare challenging me to become a better person.”
Anna, Kite Surfer
Featured by Björn Borg

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(3/5) ““It unifies what I love most - nature, travel, people, and adrenaline. It takes me to places and people I would never experience if it wasn’t for the search that passion always ignites.” @bjornborg #whybjorn #bjornborg #passion #kite #kitesista #airushkites #lommabeachhouse #kitese
Anna, Kite Surfer
Instagram

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(2/5) “It’s constantly a balance between colossal forces - the wind, the ocean, and the mind. It forces you to be in the now. The unexpected is addictive.”
Anna, Kite Surfer
Instagram

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(1/5) "Kite surfing is unpredictable. You never know what to expect during a session." 〰
Anna, Kite Surfer
Instagram

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Björn Borg
(3/3) "Just do what makes you happy. I’ve found I’m happiest when competing or doing sports related activities. I want to go out and experience life to its fullest and make sure I leave nothing out there."
Billy, Athlete
Featured by Björn Borg

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"No better way to start a summers day: early morning stretching by the lake, at sunrise, to the sound of the dawn chorus."
Instagram

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"The usual sports were never for me, running around chasing balls, naah. No i'm more the guy with the headphones and eyes closed, using all of my fibres in maintaining force and balance, to not let go. Because the only thing I need to beat is the thing between the headphones. That is who I am and that's why I do what I do"
Andreas, Calisthenics
Instagram

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"My main motivation comes from my inner drive to better myself."
Akash
Instagram

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Björn Borg
(2/3) “I live the way I want to live. I quit my last job so I could travel, play music, visit old friends, and disregard the advice given to me by my family and colleagues. I love the freedom of my current job. I love being able to get together with my friends for a round of golf, or intense tennis match.”
Billy, Athlete
Featured by Björn Borg

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Björn Borg
(1/3) “I’m motivated by success. I hate losing. I want to be the best I can be at everything I put my mind to.”
Billy, Athlete
Featured by Björn Borg

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Björn Borg
(2/2) "I think success is defined by being brave enough to take risks and create your own path. Don't wait for opportunity, create it.”
Josefine, Yoga
Featured by Björn Borg

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Björn Borg
(3/3) "I was searching for something that makes me complete. I find my inner strength, I’m able to do anything. When I’m scattered or stressed out, yoga is my free space."
Louise, Yoga
Featured by Björn Borg

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"This is my 12th season as a professional basketball player, but I still feel like an excited kid before every game, practice every day with a smile, and miss the game every summer.”
Domien, Basketball Player
Instagram

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"The sound of crashing waves calms the mind and wakes up the soul."
Holmby Hill
Instagram

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Björn Borg
Featured by Björn Borg

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"Focus and determination, two key elements to have in life to get you from where you are to where you want to be. It's up to you, how bad do you want it?"
Instagram

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(2/3) "When I do yoga I never get the notion I want to end. I never want it to be over. The calmness and focus gives you something when you are there. Once you’ve done it, you’re cleared out in some sort of way."
Louise, Yoga
Instagram

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(1/3) "It was during the #yoga sessions I first discovered something else. You must be open to whatever is coming to you, not what is happening around you. It’s not what you are doing, or where you are, it is about the emotions you experience - learning to understand the feelings coming from within." ✨ #altromondoyoga @altromondoyoga
Louise, Yoga
Instagram

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Björn Borg
Zyrken, Freerunner
Featured by Björn Borg

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Björn Borg
"Flying is the best feeling!"
Zyrken, Freerunner
Featured by Björn Borg

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Björn Borg
Zyrken, Freerunner
Featured by Björn Borg

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Björn Borg
Zyrken, Freerunner
Featured by Björn Borg

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(2/2) “Everyday I work as a personal trainer with so many great people, young and old, when I work with them, they never give up and always push to the limit. This is the best way to keep going and train hard.”
Instagram

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"I may not be the strongest, I may not be the fastest, but I'll not be satisfied if I'm not trying my hardest."
Christel, Online Motivator
Instagram

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"Have I been successful? Yes. Have I reached success? No. I am a work in progress, but I know I will get there."
Lindsey, athlete and model
Instagram

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(1/2) "Yoga makes my body and soul strong and soft, so that I can bend without breaking"
Photo: @patriciathernphotography

Josefine, Yoga
Instagram

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Björn Borg
"I’m always wanting to become a better me - faster, stronger, smarter. Anyone can do what I do, but they don’t."
Teodor
Featured by Björn Borg

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Björn Borg
(3/3) “Running and racing this half marathon has allowed me to show my kids a valuable life lesson - even during difficult times, having a goal and sticking to a plan to achieve that goal.”
Mark-Anthony, Runner
Featured by Björn Borg

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Björn Borg
(2/3) “I decided to quit smoking cold turkey, cut down on the drinking, and engage in a healthier lifestyle. So I run not only for myself, but for my family. Overall running has made me a better person. I'm a better husband, a better father, a better son, and a better friend.”
Mark-Anthony, Runner
Featured by Björn Borg

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(2/2) “Everyday I work as a personal trainer with so many great people, young and old, when I work with them, they never give up and always push to the limit. This is the best way to keep going and train hard.”
Personal trainer
Instagram

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Björn Borg
"P A S S I O N - that's the keyword. I can't imagine what my life would look like without doing sports. I want to share this passion with others, so that's what I do as a Personal Trainer. I am dedicated to help people to live a healthy lifestyle. Help them to achieve their personal goals."
Iris, Personal Coach
Featured by Björn Borg

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Björn Borg
(1/3) “Last year I had a routine checkup with my doctor and she expressed concern about my overall health and lifestyle. At the time I was drinking a lot, smoking, eating terribly, and borderline depressed."
Mark-Anthony, Runner
Featured by Björn Borg

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Björn Borg
(2/3) "At work I convince people to collectively do a mud run , when listening to music I like to go out for a run and I prefer to talk all day about sports. That's probably why I was asked to become a member of the Urban Runners Crew in Amsterdam."
Rik, Runner
Featured by Björn Borg

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Björn Borg
(3/3) “And don’t worry...I have other interests - such as really good coffee, nice clothes, movies and series, new music, and preparing tasty dishes. A quote from Martin Luther King, Jr. that fits here and where I get my inspiration from: "The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.””
Rik Brandhorst, Runner
Featured by Björn Borg

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Björn Borg
(1/3) "It maybe sounds exaggerated, but sports are who I am. I believe sports connects, stimulate creativity, and make you happier."
Rik Brandhorst, Runner
Featured by Björn Borg

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"The absolute flyest thing with dance is you don't have to speak to be understood." Matilda, Dancer
Instagram

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Björn Borg
(3/3) “Enjoy, and do you all day long.”
Jesper, Photographer
Featured by Björn Borg

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(1/3) “The first time I picked up a real camera was a year ago, I got stuck immediately when i saw the power. You can make magic with that piece of equipment, and really reveal your vision to show others in a simple way.”
Jesper, Photographer
Instagram

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"Throw away your brilliant career and start living."
Raskalov, On The Roofs
Instagram

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Björn Borg
Jesper, Photograhper
Featured by Björn Borg

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Björn Borg
(2/2) “At first I wanted to be a Swedish champion to prove to myself I could compete with the best in my country. Now I do this because I want to be the best in the world.”
Abdou, Professional Muay Thai Fighter
Featured by Björn Borg

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"Love the feeling of being back at the gym for real. Best therapy in the world."
Robin Söderling, Tennis Player
Instagram

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Björn Borg
(1/2) “To me Muay Thai is an art form and I’m in love with that art form. Every fight is different and every time I train for a fight I have to be different. I have to be better and improve my mind, body, and spirit.”
Abdou, Professional Muay Thai Fighter
Featured by Björn Borg

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Björn Borg
(3/3) "The thought of losing is my driving force. If I don't work out, someone else will be better than me."
Camila Rivarola, MMA-fighter
Featured by Björn Borg

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"Working in China there is so much to do and see. Taking a break to have fun and see the sights makes living abroad even better." #whybjorn #bjornborg
Klara
Instagram

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(1/2) "Sometimes you’re scared, but I think that is the fun part in the moment. Having confidence and knowing you are able to do stuff regardless." 
Zyrken, Freerunner
Instagram

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Björn Borg
(2/2) "The best part is not having a plan on everything. Life happens!"
Zyrken, Freerunner
Featured by Björn Borg

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"Sometimes you just have to do what's good for you and not what's good for everybody else."
Lottie, Fitness Blogger
Instagram

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(2/2) “From the gym to the ice, to the ski slope and everything in between, I want to challenge my boundaries, take risks, and do whatever it takes to make myself and those around me that much better.”
Petter, Long Distance Skier
Instagram

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#bjornborg #tennis #tennisvideos #tennisplayer #winning #amsterdam #federer #videolessons #bigtime #servingyouright #changeofends #points #bringit #whybjorn
Instagram

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(1/2) "I’m about daring to go the distance and then some.”
Petter, Long Distance Skier
Instagram

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Björn Borg
Joel, Athlete
Featured by Björn Borg

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Björn Borg
Photo cred: @fabianwester
Zyrken, Freerunner
Featured by Björn Borg

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Björn Borg
(1/2) "My motto is to love yourself enough to live a healthy lifestyle."
Lottie, Fitness Blogger
Featured by Björn Borg

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(2/2) "My dream is to inspire other young girls to be happy with the way they look, and to live a healthy, active, and overall happy life. We’re all powergirls and we’re worth it!"
Lottie, Fitness Blogger
Instagram

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"In a stressful environment it’s important for me to find the time to wind down. Yoga keeps me centered and strong. My only wish is that I would do it more often…actually that is one of my goals this Spring."
Susanne, Yoga
Instagram

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(6/6) "My job is awesome, I wish everybody could say that."
Theo, Professional Slackliner #whybjorn #bjornborg
Instagram

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(5/6) "Sometimes it’s a continuous flow of thoughts, sometimes its just automatic and my mind is empty. More and more often I use music to keep my focus at a good level for the longest time possible."
Theo, Professional Slackliner #whybjorn #bjornborg
Instagram

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(4/6) "It’s always dependent on the amount of time and effort you put in to reach the goal. Even if you fail it’s okay, you need failure to get success. The path is more interesting in the end."
Theo, Professional Slackliner #whybjorn #bjornborg
Instagram

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Björn Borg
(3/6) "I have to remember it’s only a game and you are here because you like it and want to have fun, despite being afraid of heights or dying."
Theo, Professional Slackliner
Featured by Björn Borg

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Björn Borg
(2/6) "It’s about planning and knowing what you are going to do. Just before going on the line I warm up mentally and physically."
Theo, Slackline Professional
Featured by Björn Borg
(1/6) "Walking on a line has always scared people to death and that’s normal. I’m still afraid to die, but what would life be without risk."
Theo, Professional Slackliner
Instagram

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Björn Borg
"Trying to do what a love and be as good as I can be."
Fanny Ahlfors, Athlete
Featured by Björn Borg

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Björn Borg
(2/3) "I used to have the feeling that I should do something more, or something else, with my life. But right now I know that I’m doing the exact thing I was meant to do."
Camila Rivarola, MMA-fighter
Featured by Björn Borg

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"After a long day in school, I need to escape and do something completely different. When I run it’s just me versus myself. I run to redefine impossible. This is my therapy."
Erika, Runner
Instagram

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Björn Borg
(1/2) “Mental practice is a big part of my workout routine”
Camila Rivarola, MMA-fighter
Featured by Björn Borg

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Björn Borg
Erika, Runner
Featured by Björn Borg

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"Spontaneously Ended up in Coney Island." (I guess we were Practicing for the Brooklyn Half Marathon) #longrundone With @acnoot #girlsrunnyc @girlsrunnyc #whybjorn
Jessie, Runner
Instagram

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"Running & Talking About Running" With @nadianeo #runningrelated #girlsrunnyc #therundown #whybjorn
Jessie, Runner
Instagram

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Artistic practice...who would play anywhere and any time?? #lovetennis #tennis #playanywhere #training #racquet #sportsphotography #artistictennis #lovethegame #ilovetennis #whybjorn #björnborg #love #tennisplayer #tennisvideos #cantstop #servingyouright @bjornborg @tennis.performance @tennischaser
Instagram

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(2/3) "This is something I have done my entire life. I can’t stop. I’ve never been afraid."
Jonas, Trampoline Gymnast
Instagram

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"For me, finding ways to make training interesting is the key to progress. I do that by mixing up routines and keeping an open mind to new ideas."
Alexander Mars, Ninja
Instagram

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(1/3) "When you jump so high…I can’t describe it, it is just amazing."
Jonas, Trampoline Gymnast
Instagram

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Björn Borg
"6 AM Yoga in Costa Rica"
Karolina, Yoga
Featured by Björn Borg

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"Starting the day this way is fantastic. The environment, the feeling, the fresh air - mornings at Årstaviken are impossible to describe. This is my morning yoga."
Joel, Athlete
Instagram

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Björn Borg
"I left Sweden for Monaco to play handball and study. I keep thinking about the future. I don’t know where I’ll be, but I know surrounding yourself with the right people, working hard, and just enough luck - what’s ahead can be influenced by you."
Adam, Handball Player
Featured by Björn Borg

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Björn Borg
"I'm just happy to get some sunshine."
Thomas
Featured by Björn Borg
Train your blues away #turebergfriidrott #400hurdler #trackandfield #mixedracebabies #bjornborg #björnborg #whybjorn #santacruz
Instagram
Utrustad för dagens lunchpass. HIIT cirkel på Björn Borg Pop-up Store mitt i Visby hamn. Varmt välkomna att delta och svettas med mig. #whybjorn #björnborg #rörelseglädje #hälsanpågotland #solsken #
Instagram
They Will say you are to small, to weak, not fast enough, cool enough! Just tune them out and win. Simple as that! #whybjorn #bjornborg #bjornbörg #training #inpiration #autismisasuperpower #turebergsfk #trackandfield #400hurdles
Instagram
Smooth is fast. Fast is power. Power is sexy #whybjorn #bjornbörg #inpiration #autismisasuperpower #400hurdles #turebergsfk #trackandfield #mixedracebabies #santacruz
Instagram
Been feeling a bit unmotivated in the gym lately and the summer is making me lazy. If you have any words of inspiration, feel free to send them my way...
Instagram
⭐️ MIGHTY ⭐️ LIVING ⭐️ Foto @jasminabylund #mightyliving #träning #träningsresor #rubberbandchallange @bjornborg #whybjorn
Instagram
#whybjorn I've Learnt That Dreams Have There Failures But Those Failures Only Make Us Stronger In Our Dreams!
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Björn Borg
(1/2) “I’ve always enjoyed tennis. At every level of the game you are challenged, the better you get, usually the tougher the challenges. I believe tennis is probably the most difficult sport to get to a high level due to the combination of technical intricacies, physical training, and mental toughness. I enjoyed those challenges as a player and now enjoy them as a coach.”
Sandy
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We climbed some roofs today! Pretty scarry but a lot of fun! Lucky to have @thejasonpaul @ediphotoeye and @filipljungberg by my side! @bjornborg #whybjorn
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Björn Borg
"Spring time, spring shoes."
Jimmy
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Share your passion and journey. #whybjorn #portrait #photo #gear #clothing #bjornborg #whybjorn #share #your #passion #journey ...
Shot by @david.stegenga
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My key for a successful workout? Never do it without your best friend. @bjornborg #satssverige #satsslakthuset #björnborg #whybjorn
Anne, Personal Trainer
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Tennis drill to practice hitting depth...challenge someone to this competition...most points in 1 minute
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