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CRAIG GREEN X BJORN BORG

Darling for several seasons at London Collections Men, award-winning British fashion designer Craig Green is on everybody’s lips, today one of Britain’s most lauded menswear designers. Known for his Asian inspired clean designs, Green tributes tennis icon Björn Borg and his heritage through this limited edition collection, also marking his debut in designing a full sportswear collection.

The Craig Green x Björn Borg capsule collection incorporates light and shadow in 18 different unisex garments in off-white and black, and is exclusively sold at selected retailers and through bjornborg.com

Craig Green

INTERVIEW WITH CRAIG GREEN

Describe the collection briefly to somebody that hasn’t seen it before

From the very beginning there was always a huge focus on staying true to the Bjorn Borg history and archive. Functionality was at the core of every piece in the collection, whilst taking inspiration from the tennis heritage that is rooted within Bjorn Borg’s traditional aesthetics. We decided to brand the collaboration by taking the tennis ball featured in Bjorn Borg’s logo and simplifying it down to a simplistic ball or circle, which directly relates to both brands in a collaborative sense. Taking inspiration from shadows the full collection was created in both light and dark versions – presented like the inverted shadows of each other.

If you would have to pick a favorite piece from the collection – which would it be and why?

The performance running suits I think are my favorite pieces in the collection. They are the most performance and technical focused garments in the collection, and something totally different to what we have ever approached before – they seem like the perfect balance between both brands and have a purely functional approach.

Who is your own style icon? What inspires you the most?

I have always been inspired by communal ways of dress – taking inspiration from uniform – workwear – functionality.

The collection is monochrome in black and cream white – a reference to light and shadow. In what was did light and shadow influence the collection? What is it about light and shadow that intrigues you?

I always put huge importance on uniformity in everything I do, and love the idea of everything in the collection having its exact inverted version. There is always that tension of conflicting or opposing visuals in my work.

What comes first; functionality or aesthetic?

I always believe they both need to work hand in hand with each other in order to achieve the best results.

What is your key design principle?

Functionality

23 Items

Craig Green X Björn Borg - Unisex Quilted Hooded Poncho Black
Craig Green X Björn Borg - Unisex Quilted Hooded Poncho Black

Craig Green X Björn Borg - Unisex Quilted Hooded Poncho Black

kr 3 199,00
Craig Green X Björn Borg - Unisex Quilted Hooded Poncho Cloud Cream
Craig Green X Björn Borg - Unisex Quilted Hooded Poncho Cloud Cream

Craig Green X Björn Borg - Unisex Quilted Hooded Poncho Cloud Cream

kr 3 199,00
Craig Green x Björn Borg - Unisex Quilted Trousers Black
Craig Green x Björn Borg - Unisex Quilted Trousers Black

Craig Green x Björn Borg - Unisex Quilted Trousers Black

kr 2 399,00
Craig Green x Björn Borg - Unisex Quilted Trousers Cloud Cream
Craig Green x Björn Borg - Unisex Quilted Trousers Cloud Cream

Craig Green x Björn Borg - Unisex Quilted Trousers Cloud Cream

kr 2 399,00
Craig Green x Björn Borg - Men's Polo Top Black
Craig Green x Björn Borg - Men's Polo Top Black

Craig Green x Björn Borg - Men's Polo Top Black

kr 719,00
Craig Green x Björn Borg - Men's Polo Top Cloud Cream
Craig Green x Björn Borg - Men's Polo Top Cloud Cream

Craig Green x Björn Borg - Men's Polo Top Cloud Cream

kr 719,00
Craig Green x Björn Borg - Men's Running Tights Black
Craig Green x Björn Borg - Men's Running Tights Black

Craig Green x Björn Borg - Men's Running Tights Black

kr 1 039,00
Craig Green x Björn Borg - Men's Running Top Black
Craig Green x Björn Borg - Men's Running Top Black

Craig Green x Björn Borg - Men's Running Top Black

kr 1 119,00
Craig Green x Björn Borg - Women's CROPPED QUILTED POLO SHIRT Black
Craig Green x Björn Borg - Women's CROPPED QUILTED POLO SHIRT Black

Craig Green x Björn Borg - Women's CROPPED QUILTED POLO SHIRT Black

kr 1 199,00
Craig Green x Björn Borg - Women's leggings Black
Craig Green x Björn Borg - Women's leggings Black

Craig Green x Björn Borg - Women's leggings Black

kr 1 039,00
Craig Green x Björn Borg - Women's Running Top Black
Craig Green x Björn Borg - Women's Running Top Black

Craig Green x Björn Borg - Women's Running Top Black

kr 1 119,00
Craig Green x Björn Borg - Women's Bra Top Black
Craig Green x Björn Borg - Women's Bra Top Black

Craig Green x Björn Borg - Women's Bra Top Black

kr 479,00
Craig Green x Björn Borg - Unisex Sports Jacket Cloud Cream
Craig Green x Björn Borg - Unisex Sports Jacket Cloud Cream

Craig Green x Björn Borg - Unisex Sports Jacket Cloud Cream

kr 2 879,00
Craig Green x Björn Borg - Unisex Sports Jacket Black
Craig Green x Björn Borg - Unisex Sports Jacket Black

Craig Green x Björn Borg - Unisex Sports Jacket Black

kr 2 879,00
Craig Green x Björn Borg - Unisex Sports Trousers Black
Craig Green x Björn Borg - Unisex Sports Trousers Black

Craig Green x Björn Borg - Unisex Sports Trousers Black

kr 2 079,00
Craig Green x Björn Borg - Men's Punch Hole Bomber Jacket Cloud Cream
Craig Green x Björn Borg - Men's Punch Hole Bomber Jacket Cloud Cream

Craig Green x Björn Borg - Men's Punch Hole Bomber Jacket Cloud Cream

kr 2 879,00
Craig Green x Björn Borg - Men's Punch Hole Bomber Jacket Black
Craig Green x Björn Borg - Men's Punch Hole Bomber Jacket Black

Craig Green x Björn Borg - Men's Punch Hole Bomber Jacket Black

kr 2 879,00
Craig Green x Björn Borg - Men's Punch Hole Top Black
Craig Green x Björn Borg - Men's Punch Hole Top Black

Craig Green x Björn Borg - Men's Punch Hole Top Black

kr 1 359,00
Craig Green x Björn Borg - Unisex PUNCH HOLE TRACKPANTS Black
Craig Green x Björn Borg - Unisex PUNCH HOLE TRACKPANTS Black

Craig Green x Björn Borg - Unisex PUNCH HOLE TRACKPANTS Black

kr 2 159,00
Craig Green x Björn Borg - Backpack Black
Craig Green x Björn Borg - Backpack Black

Craig Green x Björn Borg - Backpack Black

kr 1 599,00
Craig Green x Björn Borg - Backpack Cloud Cream

Craig Green x Björn Borg - Backpack Cloud Cream

kr 1 599,00
Craig Green x Björn Borg - Men's Boxer shorts Black
Craig Green x Björn Borg - Men's Boxer shorts Black

Craig Green x Björn Borg - Men's Boxer shorts Black

kr 239,00
Craig Green x Björn Borg - Men's Boxer shorts Cloud Cream
Craig Green x Björn Borg - Men's Boxer shorts Cloud Cream

Craig Green x Björn Borg - Men's Boxer shorts Cloud Cream

kr 239,00