Daniel Edlund in Malibu

January 28

Hi Bjorn Borg Crew,

My name is Daniel Edlund. I am a 29 year old Swede that have lived in London for 3 years working as a personal trainer and are now since 4 years back based in Los Angeles working as a Chef and an Actor. I came across Bjorn Borg’s Swedish export program as my mother sent me the annual and obligatory Christmas gift of a pair of Bjorn Borg underwear (the only ones I ever use!) and in the box was the info on Being a Swedish export. What struck me was that two months prior, I had had a photo shoot in Paradise Cove in Malibu and when I proofed the pictures, it was evident that I had to enter the competition… Plus, the chance of winning a collection of what I consider to be the best underwear is VERY motivating J. I am wearing a white pair of the classic Bjorn Borg boxer shorts and the reason why I chose them for the shoot in the first place was that I wanted a pair of underwear that had an exceptional fit and could almost go for swimming trunks. I chose the Malibu location because it is one of the best ones around, and are well known for being used as a prime location for commercial shoots of swimwear etc. Having said all that, the best part is still that I learned about the competition AFTER the shoot.

Send me back an email if you have any questions!

Thanks for a rocking selection of underwear and for the initiative!

Daniel Edlund