Privacy Policy
General information
Björn Borg AB, with address Götgatan 78, 28tr, 118 30 Stockholm, Sweden (“Björn Borg”), is the owner of the website bjornborg.com (the “Website”) and, unless otherwise indicated, of all contents contained herein.
Björn Borg is the controller of all personal data provided to Björn Borg through this Website. By providing personal data to Björn Borg you hereby consent to the processing of these data by Björn Borg and its affiliated companies in accordance with this privacy policy.
Updates to Privacy Polices
As we continue to offer our visitors new and different types of content and services, Björn Borg may modify our information collection and use practices. Should there be a material change to our information collection and use practices, it will be applied only to information collected on a going forward basis, and we will update this privacy policy statement. Please check our Privacy Policies on a regular basis for updates.
Storage & Security
Cookies
We want you to be aware that certain online tools exist to help us serve and recognize you when you visit the Website. For your convenience, to help us personalize your experience or better serve your needs, we may receive and store certain types of information when you visit the Website. You may be familiar with the term "cookies." These cookies may be placed on your computer when you click on a bjornborg.com e-mail, banner, or on the Website directly. We use this information to understand how users navigate to and around the Website, view product pages, access content and make purchases.
If you are having trouble browsing the Website, it is possible that you did not accept or are blocking the return of cookies issued by Björn Borg. A cookie is a small piece of information that is stored by your browser on your computer's hard drive or in its memory. Our Website uses cookies to speed up navigation. We use session cookies to maintain your session from page to page, but we do not use cookies to store Shopping Bag information on your computer while you are logged on to the Website. Items in your Shopping Bag are deleted when you sign out of the Website or if you leave your browser unattended.
What information do we collect?
General Browsing
Björn Borg gathers navigational information about where visitors go on our Website. This information allows us to see which areas of our Website are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services. Additional non-personally identifiable information (for example, domain type, browser version, service provider, IP address) may be collected which will provide information regarding the general use of our Website.
Personal Information
Sign Up for Mailing List
If you sign up for our mailing list, you will be asked to provide your name, gender, postal address and e-mail address. Signing up for our mailing list enables you to receive information about Björn Borg products via e-mail.
Registering with the Online Store
Online visitors are given the opportunity to register with the Björn Borg online store. Registering with the online store allows visitors to certain perks only available to registered members as well as enjoy "quick checkouts" by having the Website automatically enter their billing address and preferred shipping information. Registering with the online store requires visitors to provide their name, postal address, e-mail address, and telephone number.
Purchasing at the Online Store
If you purchase merchandise through bjornborg.com, we will gather personal information (i.e., name, billing and shipping address information, e-mail address, telephone number and credit card information), as well as information about your purchases on our Website.
Investor E-Mail Alerts
Our Website offers investors the opportunity to sign up for e-mail alerts, which are messages that are conveniently delivered to your e-mail inbox whenever certain new company information is posted to the Website. To automatically receive these e-mail alerts, visitors must provide their e-mail address. Björn Borg only uses the e-mail addresses provided when signing-up for e-mail alerts to send the requested information.
Consumer Information
We receive and may keep information voluntarily given to us when you decided to make a purchase on the Website, register at the Website, take part in a special promotion, or provide any other information or unique preferences to better serve you. This information may include:
Your name, address and phone number
Date of birth
Your e-mail address
Your credit card, bjornborg.com gift card
Proof of your identity
Any other information that Björn Borg may voluntarily collect from you from time to time on its Website or through alternate means
It might also include information you provide us about other people. For example, you may provide us with some of the same information as above (name and address) for a gift recipient. When you provide us with personal information about the intended recipient of a shipment, we use that information for the purposes of processing the shipment and, in some cases, to communicate with the intended recipient to provide information pertaining to the status of the shipment. We rely on you to obtain the intended recipient's consent to our use of their personal information for these limited purposes.
Information from Other Sources
We may receive information about you from other sources such as updated address information. This information may help us to improve our ability to serve your needs such as ensuring the accurate delivery of direct mail materials.
Use & Disclosure
Within Björn Borg
Information we collect from you may be shared between all points of contact within Björn Borg and its subsidiaries. We use this information to offer you special offers, new products, and services and may share your information with sister companies. In addition, Björn Borg may use such information to:
Provide you with timely and reliable fulfillment of requests
Do all things necessary to administer those services
Deliver merchandise and services that you purchase online
Register you on the Website
Facilitate payment for your purchases
Confirm your orders and delivery information
Respond to your customer service inquiries or requests
Communicate offers, benefits and featured items to you
Administer giveaways, contests, birthday programs and similar promotions
Administer special customer recognition programs
Find and stock the products you want
Outside Björn Borg
Certain business services are performed on Björn Borg’s behalf and Björn Borg’s request by other companies. We may share your information with selected vendors that perform services for Björn Borg or to others for other marketing purposes. To perform these services, these companies may, at times, utilize some of the information you have provided to Björn Borg. This information is used for the purposes Björn Borg has requested such as maintaining our database, administering and monitoring e-mails, and contest administration.
We may also share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when (1) permitted or required by law, or (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions, or (3) investigating fraud that has already taken place. In addition, Björn Borg reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so. In all cases, this information is not provided to these entities for purposes of marketing.
Right to Transfer
Björn Borg also reserves the right to disclose and/or transfer personal information to a third party in the event of a proposed or actual purchase, sale (including, but not limited to, liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of bjornborg.com or of any of the business, assets or shares of bjornborg.com or a division thereof. Björn Borg may decide to retain a copy of the information after the sale or transfer for any use.
Retention of Personal Information
Björn Borg retains your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. Your consent to such purposes(s) remains valid after any termination of our relationship with you.
Privacy Of Children On Our Web Site
Björn Borg is not directed at kids under the age of 15, and no one under the age of 15 should provide personal information on this Website. If a parent or guardian is made aware that a child under the age of 15 has provided us with personally identifiable information without their consent, please contact us by e-mail at custserv@bjornborg.com and we will remove the information about the individual from our database.
Our Commitment to Data Security
Björn Borg makes commercially reasonable efforts to ensure that personal information collected from you is protected against loss and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy form. Björn Borg uses industry standard security techniques on the Website to help protect against the loss, misuse or modification of information that you have provided. When you access your personal information or transmit personally identifiable data to us, that information is stored on servers that we have used commercially reasonable efforts to protect from unauthorized access or intrusion. While we implement the above security measures, you should be aware that 100% security is not possible.
Björn Borg limits the number of employees that have access to the databases that contain personal data, and Björn Borg employees are advised of the importance of confidentiality. In addition, it is our policy to never send your credit card number via e-mail. We designed the bjornborg.com online store to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 4.0 versions or higher of Netscape Navigator and versions 4.0 or higher of Internet Explorer. Browsers that do not meet this requirement will be prevented from navigating the online store section of the bjornborg.com Web site. While we implement the above security measures on this site, you should be aware that 100% security is not possible.
Information to the users
Subject to your written request, Björn Borg will free of charge provide you with information once per year whether your personal data is processed or not. If such data is processed, written information will also be provided about (a) which information that is processed, (b) where this information has been collected, (c) the purpose of the processing, and (d) to which recipients or categories of recipients the information is disclosed.
Subject to your written request, Björn Borg shall immediately rectify, block or erase any personal data that has not been processed in accordance with the Personal Data Act or regulations that have been made under the Act.
Updating Your Personal Information
We prefer to keep registered users' personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information, including your billing address and preferred shipping information. Just log-on to your account with your user name and password, and you'll see a menu where you can update your information.
International Users
If you are visiting the Website from a location outside of Sweden, your connection will be through and to servers located in Sweden. Your orders placed through the Website will be accepted and fully processed and shipped from Sweden, and all information you provide will be processed and maintained in our Web servers and internal systems located in Sweden.
The Bjorn Borg website is hosted at EP Hosting Center with the Swedish company EPiServer AB.
Phone number +46 (0)8 477 7150
Information and Correspondence
All information and correspondence regarding your order and purchase and regarding these terms and conditions will be provided in English.
Privacy Policy
By providing personal data to Björn Borg, you hereby consent to the processing of these data by Björn Borg and its affiliated companies in accordance with Björn Borg’s Privacy Policy.
Other Sites
The Website may contain links to websites owned by third parties. However, such linking is for the convenience of the users and Björn Borg assumes no responsibility for the contents, information accuracy or privacy compliance of the websites concerned.
Alteration to the Terms and Conditions, Waiver & Governing Law
Björn Borg reserves the right to amend these terms and conditions at any time without prior notice.
If any of these terms and conditions is deemed invalid or unenforceable by any competent authority, that condition will be removed. This will not affect any of the remaining terms and conditions. Any delay or failure by us to exercise our legal rights within our contract with you should not be seen as a waiver of our legal rights. These terms and conditions shall be governed by and construed in accordance with Swedish law. Any dispute, controversy or claim arising out of or in connection with these terms and conditions contract, or the breach or invalidity thereof shall exclusively be resolved by Swedish courts.
Questions and additional information
Should you have any questions regarding our processing of personal data please contact us at custserv@bjornborg.com