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BJÖRN BORG

Björn Borg always went his own way. He gave short answers to long questions. He had long hair in a short hair sport. And he worked harder than anyone else to become the star he became. He is the original game changer.

Our entire culture is founded on Björn Borg himself – the person and tennis superstar of the 70s and 80s.

Björn Borg was an athlete who always did things his own way. He came from a humble working class background and went on to become the greatest in an upper class sport.

He was better than all of his opponents with a double grip backhand that everyone else called ridiculous. He was kind of nice when others were kind of badass. He gave short answers to long questions. He had long hair in a short hair sport. And he worked harder than anyone else to become the star he became.

We believe Björn Borg changed the way people viewed tennis and opened the sport up for everyone. He is the original game changer, and we are ridiculously happy to continue his legacy. Thank you Björn!